What is the limit of characters used in a PPC Ad?

In a typical Pay-Per-Click (PPC) ad on Google Ads, the character limits are as follows:

Headline: Up to 3 headlines, each with a 30-character limit
Description: Up to 2 description lines, each with a 90-character limit
Path (URL): Each path field has a 15-character limit

So, in total, a standard PPC ad can have 90 characters for headlines and 180 characters for descriptions, amounting to a maximum of 270 characters across the ad. Different platforms or ad types might vary, so checking sp

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The character limits for PPC ads can vary depending on the platform. Here are some common limits for popular platforms:
Google Ads:

Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters (optional)
Description 1: 90 characters
Description 2: 90 characters (optional)
Path (optional): 15 characters per path

Bing Ads (Microsoft Ads):

Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters (optional)
Description

The limit of characters used in a PPC ad varies depending on the platform and ad type. Here are the character limits for some popular platforms:

1. Google Ads:
- Headline: 30 characters
- Description line 1: 90 characters
- Description line 2: 90 characters
- Display URL: 15 characters (optional)
- Final URL: 2048 characters

2. Facebook Ads:
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
- Display URL: 30 characters
- Call to action button: 30 characters

3.

Use up to 90 characters for each description.

Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe ("|") and may show differently based on the device someone is using when they view your ad.