What is the limit of characters used in a PPC Ad?

Posted by Liz Seyi
14
Aug 10, 2024
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Samit Sekhar
6

Director & Embryologist at Kiran Infertility Centr

In a typical Pay-Per-Click (PPC) ad on Google Ads, the character limits are as follows:

Headline: Up to 3 headlines, each with a 30-character limit
Description: Up to 2 description lines, each with a 90-character limit
Path (URL): Each path field has a 15-character limit

So, in total, a standard PPC ad can have 90 characters for headlines and 180 characters for descriptions, amounting to a maximum of 270 characters across the ad. Different platforms or ad types might vary, so checking sp

Oct 25, 2024 Like it
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Erine Kerly
2

Seo professional and link builder

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Aug 10, 2024 Like it
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Justin Langer
7

Content Manager

The character limits for PPC ads can vary depending on the platform. Here are some common limits for popular platforms:
Google Ads:

Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters (optional)
Description 1: 90 characters
Description 2: 90 characters (optional)
Path (optional): 15 characters per path

Bing Ads (Microsoft Ads):

Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters (optional)
Description

Aug 9, 2024 Like it
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Goddy Ken Madukwe
11

Content Writer & Digital Marketer.

The limit of characters used in a PPC ad varies depending on the platform and ad type. Here are the character limits for some popular platforms:

1. Google Ads:
- Headline: 30 characters
- Description line 1: 90 characters
- Description line 2: 90 characters
- Display URL: 15 characters (optional)
- Final URL: 2048 characters

2. Facebook Ads:
- Text: 125 characters
- Headline: 25 characters
- Link description: 30 characters
- Display URL: 30 characters
- Call to action button: 30 characters

3.

Aug 5, 2024 Like it
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Amanda M.
6

Part-time Writer and Blogger

Use up to 90 characters for each description.

Jul 30, 2024 1 Like Like it
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Varsha Lowanshi
7

Seo Expert

Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe ("|") and may show differently based on the device someone is using when they view your ad.

Jul 29, 2024 1 Like Like it
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