The character limits for PPC ads vary by platform. In Google Ads, search ads allow up to 30 characters for each of the three headline fields, and up to 90 characters for each of the two description lines. Additionally, the path fields in the display URL can be up to 15 characters each. These constraints ensure that ads are concise and effectively communicate key information to potential customers.
The character limit for PPC ads varies by ad type:
Responsive search ads: Up to 15 headlines with a maximum of 30 characters each, and up to 4 descriptions with a maximum of 90 characters each
Expanded text ads: At least two headlines with a maximum of 30 characters each, and up to two descriptions with a maximum of 90 characters each
Expanded dynamic search ads: Two description lines with a maximum of 90 characters each
Dynamic search ads: Two description lines with a maximum of 35 char
A standard ad can have a maximum of 25 characters in the headline and 70 characters total in the descriptions. An expanded text ad can have 30 characters, each in the first and second headlines. The description of an expanded text ad can have 80 characters.
Comments (5)
satthepbienhoa
3
The character limits for PPC ads vary by platform. In Google Ads, search ads allow up to 30 characters for each of the three headline fields, and up to 90 characters for each of the two description lines. Additionally, the path fields in the display URL can be up to 15 characters each. These constraints ensure that ads are concise and effectively communicate key information to potential customers.
Harsh Pratap Singh
6
Digital Marketing
Headline: 25-30 characters and Description: 80- 85 characters
Varsha Lowanshi
7
Seo Expert
The character limit for PPC ads varies by ad type:
Responsive search ads: Up to 15 headlines with a maximum of 30 characters each, and up to 4 descriptions with a maximum of 90 characters each
Expanded text ads: At least two headlines with a maximum of 30 characters each, and up to two descriptions with a maximum of 90 characters each
Expanded dynamic search ads: Two description lines with a maximum of 90 characters each
Dynamic search ads: Two description lines with a maximum of 35 char
Liz Seyi
14
Digital marketing manager
A standard ad can have a maximum of 25 characters in the headline and 70 characters total in the descriptions. An expanded text ad can have 30 characters, each in the first and second headlines. The description of an expanded text ad can have 80 characters.