What is Cohort Analysis in Google Analytics?

Posted by Pankaj Sharma
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Jan 20, 2017
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A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.

Jan 9, 2017 Like it
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Divya Kochar
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Digital marketing executive

Cohort analysis is a study that focuses on the activities of a particular cohort.If we were to calculate the average income of these students over the course of a five year period following their graduation, we would be conducting a cohort analysis.

Jan 7, 2017 Like it
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Pankaj Sharma
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Digital Marketing Professional

Thanks @Abdou Sani Boukari
Great explanation

Jan 6, 2017 Like it
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Tudor Vlădoi
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online marketer, sfi-bronze leader!

This word comes to latrin language, here was one part of army romaine!(cohors, -rtis!)

Jan 5, 2017 Like it
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Abdou Sani Boukari
16

Consultant

A cohort is a group of people who share a common characteristic over a certain period of time. For example, a group of students graduated in 2010. This group of students graduated in the same year, is a cohort.
Cohort analysis is a study that focuses on the activities of a particular cohort. If we were to calculate the average income of these students over the course of a five year period following their graduation, we would be conducting a cohort analysis.

Jan 5, 2017 1 Like Like it
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