What are the key metrics to track for evaluating the success of a PPC ad campaign?

Evaluating the success of a Pay-Per-Click (PPC) ad campaign requires tracking a variety of key metrics that provide insights into different aspects of the campaign’s performance. Here are the most important metrics to consider:

1. Click-Through Rate (CTR)
Definition: The percentage of people who click on your ad after seeing it.
Formula: (Number of Clicks / Number of Impressions) * 100
Importance: Indicates how compelling your ad is to the audience. A higher CTR means your ad is attracting in

Key metrics for evaluating the success of a PPC (Pay-Per-Click) ad campaign include:

1. Click-Through Rate (CTR): The ratio of users who click on your ad to the number of total users who view the ad. A high CTR indicates that your ad is compelling and relevant to the audience.

2. Conversion Rate: The percentage of users who take the desired action after clicking on your ad, such as making a purchase, signing up for a newsletter, or filling out a form. This metric indicates how effectively your

This PPC metric indicates the success of your PPC campaigns and tells you whether they're profitable or not. According to Google, the average cost per action is the price you pay for each customer you acquire via your ad. And, they measure it based on your quality score.