New website content creation?

join some forum where dog lover are hanging out get in the conversation add your link in your signature make a few connection.. Create a FB Fan page, join some group that love dogs and you will have targeted audience coming that are highly interested

You can order articles on Fiverr.

There is no magic formula.

News organizations, especially the biggest and more international, such as The New York Times, NPR, and CNN and others, consistently create some of the most shared content on the Web.[citation needed] This is especially true for content related breaking news and topical events. In the words of a 2011 report from the Oxford School for the Study of Journalism and the Reuters Institute for the Study of Journalism, "Mainstream media is the lifeblood of topical social media conversations in the UK.

A reliable and easy way to make money would be nice, lol.