Your Guide to Clipper Coupon Advertising

Clipper coupon advertising in Chicago is a very popular marketing strategy. But is it really as effective as most people think?

To answer this question, we first need to understand the difference between a coupon and a sale. A sale is something that is available to everyone who goes to your store (physical or online). But coupons are only given to a select group of possible buyers. This is one reason that mail coupon advertising in Chicago is very attractive – it gives your customers the impression that they are only one of the few who were given the coupon.

Why Do Many Retail Stores and Restaurants Use Coupons?

The number one reason for this is, of course, to get more customers. However, it also encourages existing customers to buy more. It can, in fact, create a new demand from your current customer base – because it promotes the idea that they are saving more money by taking advantage of exclusive offers and discounts for products or services they already want, and purchase.

Should I Use Coupons to Get More Customers?

The short and simple answer is YES. Consider the cost to coupon marketing, and compare this with other forms of advertising – such as TV ads and newspaper ads. It’s definitely much cheaper and you are likely to attract more people if they know they are getting better deals through your coupons.

How Much Does Coupon Advertising Cost?

The cost really varies depending on how many people you are targeting, who your specific audiences are, and how you choose to distribute or mail your coupons.

If you opt for online coupons, you can use online coupon websites that offer free listings. Of course, with this option, you are dependent on the traffic generated by that website in order to reach a wider audience.

Many people feel that a better option is postcard advertising St. Charles, IL, where you can include your coupon code or clipping in the mailer. It only costs a few cents to send a postcard to one person, and you can lower the costs further by sending it in bulk (for example, 10,000 homes at a time).

One final consideration you must take into account is the cost of the discount associated with the coupon, if there is one.  Many experts say that the better the promotion, the more effective your advertising will be. But if you offer a huge discount, you may not be making much profit from this advertisement. The key is to know how much discount your company can realistically afford.

Clipper coupon advertising has been used for many decades and has proven to be highly effective. If you are thinking of giving it a try, make sure you find a reputable direct marketing specialist who can help you plan and implement your mail or online coupon strategy successfully.

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