Why Retailers Should Stock Non-Lethal Self-Defense Devices

Posted by Stephanie Snyder
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May 2, 2023
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In today's world, personal safety is a major concern. The need for weapons of self-defense has increased in tandem with the rise in criminal activity. Non-lethal self-defense devices are preferable to lethal ones because of the risk they pose to bystanders. For retailers, many feel they owe an obligation to consumer demands, which may include stocking non-lethal self-defense options for sale. This article will explain why stores should sell non-lethal self-defense tools and how it will help their business and consumers.

A Growing Market for Non-Lethal Self-Defense Products

Women as a Target Market

Since women are disproportionately affected by violent crimes, they are faced with a large need for non-lethal self-defense options. As per data from the National Crime Victimization Survey, women are far more likely to be victims of violent crimes compared to men. Because of this, retailers should take action and stock up on non-lethal self-defense devices, not only to cater to the increased demand but to also ensure safety for everyone including women.

The Rising Demand for Self-Defense Products

The need for self-defense products has increased over time. Markets and Markets, a global research company,  predicts that the market for self-defense goods will increase from its current level to $6.1 billion by 2026, a CAGR of 6.7%. A better understanding of the importance of self-protection has contributed to this rise.

The Benefits of Catering to the Self-Defense Market

Retailers can see a significant profit from stocking non-lethal self-defense equipment. As the need for self-defense items rises, businesses that provide them stand to gain new clients and boost sales figures. By showing that they care for their customers' well-being, carrying non-lethal self-defense equipment may also boost a store’s reputation and attract more customers.

Non-Lethal Self-Defense Products are Safer Alternatives

The Dangers of Lethal Self-Defense Products

Products intended for self-defense, such as firearms, can cause fatal injuries. Over 30,000 Americans lose their lives each year due to gun violence, many of them by mistake. In addition, getting a license and completing the necessary training to own a firearm legally is time-consuming and expensive. Pepper spray and shock guns are two examples of less-lethal self-defense tools that anyone can utilize.

The Benefits of Non-Lethal Self-Defense Products

Products designed to protect oneself without violence are preferable to those designed to kill. They are also less expensive and easier to get, making them preferable for those who either cannot afford a handgun or do not choose to undergo the necessary training. Furthermore, customers can legally purchase non-lethal self-defense goods like pepper spray and stun guns in most areas.

The Versatility of Non-Lethal Self-Defense Products

Products designed for non-lethal self-defense may be found in various shapes and sizes, making them simple to conceal. For example, lipstick tasers, which look like ordinary tubes of lipstick, can deliver a strong electric shock to an assailant. This is just one popular example of the versatility of non-lethal self-defense tools. Personal alarms and keychain pepper sprays are further examples of non-lethal self-defense options. Customers now have a far greater variety from which to select a product that meets their specific needs.

Non-Lethal Self-Defense Products Provide Peace of Mind

The Psychological Benefits of Owning a Self-Defense Product

Possession of non-lethal self-defense can give its owner a sense of safety and agency. As a bonus, reduced concern about becoming a victim of crime is achieved. Possession of a self-defense item can have considerable psychological advantages, especially for people who have experienced trauma. If a person knows that they are capable of protecting themselves, they may feel more at ease.

The Peace of Mind that Comes with Being Prepared

Preparation is key to keeping oneself safe and secure. Possession of a non-lethal self-defense item can provide carriers with peace of mind and the confidence to deal with potentially harmful situations. In addition, being better prepared for an assault with a non-lethal self-defense tool can help people react faster and more efficiently.

Conclusion

Retailers and consumers may benefit equally by carrying non-lethal self-defense tools. As mentioned above, there is an increasing need for non-lethal alternatives to traditional self-defense devices. In addition, these products make individuals feel safe and secure which could foster a better quality of life. Retailers may better meet customers' demands by encouraging personal safety and providing non-lethal self-defense equipment. Retailers may also expand their consumer base and boost their reputation by doing so.


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