Why Is Search Engine Optimization

Search engine optimization is one the most talked about and controversial topics online today. It is also one the most misunderstood topics.

SEO Company Lucknow (SEO) can be described as the alteration of a web page to make it rank higher in search engines' organic, crawler-based listings.

This brief but precise definition of search engines optimization (SEO), can be a topic of heated debate.

It begs the question, why is SEO such an important topic and so controversial? According to me, there are six reasons Search Engine Optimization (SEO), is so popular.

1. Targeted website traffic is - The most important thing for a website owner or someone working in the SEO field to be able to run a successful business or operation is targeted website traffic. Many people will answer "website traffic" and "targeted website traffic".

Search engines are the most important source of targeted website traffic on a regular basis. Stats on a yearly basis show that 75% - 88% of all online purchases were made via a search engine. Most people who visit websites are referred to search engines. These numbers are so dominant that even the biggest enemies of search engine optimization can't ignore them. SEO is focused on ranking websites high in search engines. It is therefore only natural for people to be interested in this field.

2. SEO Controversy-Search engine optimization (SEO), one of the most controversial topics regarding internet website operations, is Search engine optimization. SEO supporters can argue that it is a viable way for websites to appear in search engines. This is important for any website looking for traffic on the internet.

Opponents can be disgusted by SEO and claim that many websites are able to rank high in search engines without the need for SEO work. They also claim that SEO professionals don't provide any guarantee of success in search engine rankings.

Although this situation has merits in terms of the arguments on each side, it generates heated debates among SEO proponents and SEO opponents on an ongoing basis. These are fought out on forums and websites, newsletters and newsletters across internet and exposure in magazines and TV.

SEO will be popular as long search engines continue to play an important role in generating targeted traffic.

3. Money - Search Engine Optimization is a multimillion-dollar industry. Advertisements are a huge part of search engine optimization. Through search engines, websites earn billions of dollar each year for their owners through either paid advertising or organic (free listings) search results.