Why export the google analytics data to Google Sheets? Must Read

Exporting Google Analytics data in a Google Sheet using built-in functionalities of Google Sheets is easy. You can combine Google analytics data from various sources, modify it, and analyze it easily. You can also connect Google Analytics to Google sheets with the help of various visualization tools like Google Data Studio.

Google Sheets is a helpful tool for data analysis. But why do we need to export Google Analytics Data to Google Sheets?

This guide will explain why exporting is important and how to export google analytics data to Google Sheets using add-ons.

Why Export Google Analytics Data to Google Sheets?

We spend a lot of resources, time, and money to find quality data in our Google Analytics account.

So, we want to analyze and store data as easily, quickly, and affordably as possible. A Google spreadsheet accomplishes this work very effectively.

Using Google Sheets, you can conveniently merge data with other sources, like user data from CRM. You can also add product profitability data from your shopping cart, cost of data from advertising platforms, or campaign data from email marketing tools to perform a deeper analysis of data.

Google Spreadsheets also allow you to run the different mathematical analyses you want to be done on your data. While Google Analytics has some reports and analysis built-in, you can attain much more with a custom analysis in a spreadsheet.

Finally, spreadsheets make the process easier to make great-looking visualizations and charts to share with others. This is important if you want to share your reports with your clients, stakeholders, or team members. You can make some charts in the google spreadsheet itself, or you can even export your data to a report-building tool like Google Data Studio.

Exporting Google Analytics Add-On for Google Sheets

If you are ready for some extra legwork in the setup, export your Google Analytics report data with the help of an add-on for Google Sheets.

How does the Google Analytics add-on for Sheets Work?

Google Analytics sends the exported data to Google Sheets with the help of an API, which collects and organizes the data for you.

With the help of this method, you can automatically pull the data from Google Analytics data to Google Sheet and keep this data set refreshed and updated regularly. This is convenient if you want to analyze data frequently.

Let’s see how it works.

Installing Google Analytics Add-On for Google Sheets

• Create a Google Sheet. Click the Add-ons menu on the top and choose the get add-ons option.

• In the Google Workspace Marketplace, look for the Google Analytics add-on.

• Click the Install button to get the add-on for your Google Account.

• Google Analytics asks for some permissions to install the add-on. Click Continue to install the add-on to your Google account.