All you should know about the Marketing Dashboard in Business
If you want the comprehensive insights from your marketing data, choose marketing dashboard. As we all know that, marketing plays an essential role in the business to attract the customers towards the products or services.
When your business chooses marketing dashboard, your marketing team and other key players across your company derive actionable insights. Earlier when team members focus on the campaigns, they were not able to produce accurate data. But with the help of marketing dashboard your business will get error-free data.
In this guide, we will help you understand the importance of marketing dashboard so that your business stands ahead from the competitors.
Why create Google sheet marketing dashboard?
Many organizations believe that Google sheet is easier to use. It provides tools and functions that allow you to build a marketing dashboard easily and quickly.
With the help of marketing dashboard, you can perform calculations for your analysis and reporting. Also, you can focus on the marketing campaigns and all the calculative data will be presented in front of you. thus, you will understand the business better and gain crucial information about the marketing operations.
What are the KPI and why they are essential?
KPI’s helps in measuring metrics that demonstrate how best your company is performing with business goals and objectives.
You will be allowed to measure your business goals against the actual and quantifiable data. With the help of KPI, you will be able to assess your health, marketing and other business operations and efforts. With this, you will be able to get the best results.
Here are the benefits of KPI in the business:
- Measure your progress over time
KPI find out the gross margin, number of locations, employees and revenue, can help you measure company progress with best business strategy.
- Track the company health
KPI sees the health scorecards of your business, helps you in measuring and focus on the critical metrics you want for the desired results.
- Tackle opportunities and solve problems
KPI marketing dashboard can give you quick and easy access towards relevant information to uncover opportunities.
What Essentials Marketing Dashboard Include?
A marketing dashboard helps in measuring the progress toward your defined goals within your marketing channels.
Here are the benefits of adopting marketing dashboard:
- Website performance
A dashboard tracks your average page views, average bounce rate, time on site within last 30 days.
- Traffic source
Track highest website traffic, generating online sources with the last 30 days.
- Email list performance
You can take the specific metrics out with the best email list performance.
- Advertising return on investments
Track and compare the conversion values with the cost to determine your advertising ROI.
- Social media followers
Monitor the number of responses with social media platforms, such as Instagram, Facebook, for accurate results.
As we all know that marketing dashboard helps in streamlining the process of importing and syncing data from the various sources. Marketing dashboard gives you valuable insights and provide you best marketing decisions. Try an automated tool and stand ahead from the competitors.
Comments