What to Look for When Choosing a Jewellery Brand

If you are planning to treat yourself to some diamond jewellery, visit the best diamond jewellery shop in Mumbai, and no prizes for guessing which one it is! Zoya offers a range of traditional and creative diamond jewellery sets, and is among the best jewellery brands in India, if not the best.

 What makes a jewellery brand really good, and why does it stand out from the rest?

 

• One of the most important factors is the quality of the diamonds and gold/other metal/stones etc used by the brand. When you are looking for a diamond set, make sure that the store offers you certified jewellery so you know that the diamond has the best quality, and is authentic.

 

• Apart from the certification, also check out the three other Cs – clarity, cut and carat. Zoya is bound to offer you the best of all these factors, and you can even seek their expert advice at the store!

 

• What enhances the beauty of a diamond? The design it is set in, the exquisite patterning, the metal it is used with, and the creativity of the designer. When you visit a diamond jewellery shop in Mumbai known for its premium and luxury products, you will also have the privilege of getting to meet the designer or expert and discuss your ideas as well.

 

• On the subject of design, Zoya is among the best jewellery brands in India for a reason. Their exquisite collections – sets designed along themes such as motifs of nature, ancient civilisations, countries and great cities such as Banaras, Greece, France, Egypt, et al.

 

• They also have collections in semi-cut diamonds or polki, and gold inspired by the heritage of Rajputana, Awadh etc. There are diamond jewellery sets designed to commemorate the ‘Jewels of the Crown’, and then there are lovely whimsical sets inspired by celestial bodies and space, called the ‘Celestium’. The list of their collections is really endless, and this huge range is what draws jewellery buyers to their diamond jewellery shop in Mumbai.

 

• Still wondering what makes Zoya the best of all diamond jewellery brands in India? Think of this – their premium store in Mumbai even has space for private viewing where you can look at their huge range in a special, comfortable studio/room with your loved ones.

 

• User experience is very important for the brand, and they go all out to make you feel loved and important. If you are planning to shop for a special occasion like your wedding, a private viewing space really comes in handy, so you can take your time and pick the one diamond necklace that will floor everyone on your big day!

 

In that sense, Zoya is not merely a brand, it is almost a museum or a gallery that curates some of the most exquisite works of sheer genius. You would only need to visit their diamond jewellery shop in Mumbai to get an idea of what genius is all about!