What To Know About The Rise Of Bengali Content In India?

It’s now official; the growing vernacular internet users have actually outnumbered the English language users.

Regional aspirations are also shaping businesses’ growth strategy as a substantial consumer base in non-metro regions is set to participate in digital medium.

A 2017 Google report estimated that vernacular language internet users had surpassed English language users by about 201 million. Now, writing impeccable content become easier, thanks to Bengali typing software.

Google expected the number of Indian language internet users to reach 536 million by 2021 at a CAGR of 18 percent to 3 percent for English content consumers.

The users show clear preference for regional language content, especially in video and audio; such content consumption has increased across different apps such as YouTube and more.

Growth In The Popularity Of Vernacular Content

During COVID-19 lockdown found remote work to be feasible and are considering localization and maintaining a permanent non-metro workforce, the estimated economic growth in the regions is likely to be higher than expected.

Bengali typing software is actually removing all language barriers. This is mainly because you can create impeccable content from the scratch.

Also, the Soumili software identifies mistakes in writing and alerts you. So, you get an error-free superb content.

There is no denying that lockdown has accelerated the growth of vernacular start-ups offering different digital transformation services.

To reach out to the local masses, more and more businesses are relying on Bengali keyboard software.

Why Are Vernacular Internet Users Growing?

India’s population doubled between 1975 and 2010 to 1.2 billion; in 2011, 70% of the population was still inhabiting rural areas. They prefer to speak in regional languages.

According to a McKinsey report that states in 2018, there were 26.2 smartphones per 100 people. Also, the monthly data consumption per connect has risen to 8632 MB, undoubtedly fuelled by the dropping internet costs.

Mobile internet tariffs dropped to a whopping 95%+ and thus data usage rates went up. Did you know that non metro cities are catching up with metro cities? The report expected internet penetration to rise to 52% in 2021, nine out of ten new users are most likely to be vernacular language users.

The best part about Soumili Bengali keyboard layout is that you can use it as you wish across all platforms. Whether you are using Photoshop, InDesign or more, you can use the software easily.

Boom In Multilingual Content And Platform

Amongst all regional languages, Bengali and Hindi are consumed by the largest group of people and it exceeds English users in India.

Currently, 44% of Indian language users find it hard to understand English reviews and product descriptions on ecommerce sites.

Likewise, you may need to write in Bengali across different platforms too. To make it easier and hassle-free, you can use the keyboard layout.

Finally, the popularity of vernacular content is only rising, thanks to the digital platforms. Soumili is one typing software that lets you write impeccable error-free content.