What Should You Know About Homegrown Founder – Varun Patra?

Varun Patra is a media & cultural industrialist, who have seen noteworthy accomplishment in turning unfeasible and larger-than-life ideas into realism over the last decade.

He has been instrumental in shaping creative, culture and youth marketing schemes for brands in India, as the co-founder & CMO of Homegrown—A digital first, next gen lifestyle youth culture podium for the creative class- Publication / Creative & events agency / Content Studio / Creator network.

THE CURRENT:

Homegrown: Varun as well as his sister Varsha co founded Homegrown which has dug its heels profound and stood steady as trailblazers in presenting India’s active youth culture with legitimacy.

Over the last six years he has led 100+ campaigns as well as events to drive social change and shape youth movements for brands such as Bacardi, Audi, AbInBev, Nike, Unicef, British Council as well as 130+ others, constantly pushing them to change the description of how brands communicate that really resound with the Indian Youth. From award winning campaigns, to youth culture festivals, to cultural impact initiatives Varun has gotten leading brands internationally & locally to invest in the youth of tomorrow.

Lokal Consortium: A community determined impact urbanism cooperative - Focusing on Civic Projects, Urban Regeneration, Arts & Culture Development, Grassroots Sports & more.

THE PAST:

Creative Professional: Proceeding to HG he worked at India's foremost digital agencies such as The Glitch (WPP), Jack in the Box or else 120 Media Collective & WebChutney (Dentsu) where he played a key role in victorious campaigns during the premature days of the digital marketing movement in India.

Start up advisor: Varun has been active in launch & marketing strategies for start-ups surrounded by the music, entertainment, digital dating, and e-commerce spaces.

Entertainment consultant & DJ: Consulted on global tours with Major Lazer, Sean Paul, Gorgon City, Skream and Benga, Calyx as well as TeeBee to festivals such as VH1 Supersonic, Smirnoff Experience & Basscamp. Varun has executed at India’s biggest music festivals, locations & culture spaces under the AlgoRhythm moniker & had launched a substitute music night known as FLUX.

Varun’s major goal for 2030 is to build more creative x sustainable communities within cities in India by partnering with brands, policy makers, government & forward thinking youth.