What is the Pillar Page?

Search Engine Optimization (SEO) is a topic in the flux never before. Even though in the past, you can just rely on sweeping the page view with placement and solid keyword optimization.

 

However, there is always a change in Digital Marketing Agency in Newcastle other Google algorithms that can significantly change the way you create online content and how the structure is on your website.

 

So, having a solid Pillar Page strategy is the best way to keep you in good Google graces.

 

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What is the Pillar Page?

Pillar Pillar, aka Pillar Post, is the center center built by the topic cluster. The pillar page covers the core topic in depth on one page and the length can be 2K-10k words.

Read Also:- Google added a few new features in Google Ads

 The pillar will be supported by content related to their own blog posts. The pillar will be hyperlink to all subtopic posts with reciprocal links from each post back to the pillar page.

 

Understand the topic cluster

It's all back to the user search for information online. In the past, users might type in keywords. This single keyword will then bring out various results. Some of them will not really overcome the user query or just do .

 

After a while, the user passed to type keyword phrases. This will narrow the search results. It also signs the search engines they need to improve their game. Internet users are not happy with the information they receive. Not surprisingly, search engines change the way they are up to content.

 

How Google views content

Google recognizes that user research behavior shifts from keyword-based searches to a more natural search request. This fundamental shift if the way people use the search raises "eating". Abbreviations are expertise, authority, and trust.

 

To get "skills, authority and trust" for your content, you must develop the topic of the topic related to semantically and associate pillar pages as a cluster core topic. We will show how pillars become hubs to organize your content around that will result in higher rankings on search engine results pages (SERP). We talk more about this change in our content marketing guide - pillar strategy.

 

Natural search query

At present, the search request takes almost a conversation tone. Case In Point is a search for sales consultant. A user can find a company that provides this service by typing "sales consultant near me."

 

Google's AI now recognizes the user's location based on their IP address and finds professionals from this type from in search results.

 

Emphasis on the conversation query encourages content cluster preferences by search engines

Of course, for business owners to find, this means the need to change the way they collect their online content. Website content now must reflect the answer to "sales consultant near me." This is no longer enough to take a rating for "sales consultant." Experts suggest that the changes used are partly due to voice search from cellular devices and home assistants.

 

Next, there is a decrease in human attention span. It has decreased under 12 seconds, which places our ability to focus under carp. For internet users, this means skimming content rather than taking the time to read the search results, blog posts, and even page content in depth. For business owners, it now requires the ability to provide related information in footage that is easy to consumed.

 

Natural outcrops from this Digital Marketing Company Newcastle change are the topic of clusters. Search engines exist to serve users. They want to give the answers closest to what users are truly sought after. Therefore, individual keywords now take back seats for the pattern of thought.