Top SEO Tools For Auditing and Monitoring Websites

Auditing a website requires a lot of time and resources. It requires you to pay attention to all the details. But to make things simpler, several tools are now available in the market that can ease the work SEO auditors. With the use of the SEO tools, you won’t have to check every page manually.

Listed below are some of the top SEO tools for auditing and monitoring the website.

HubSpot’s Website Grader

Cost – Free

Purpose – SEO audit and website performance

HubSpot’s Website Grader is an online tool that grades your website against metrics like mobile readiness, performance, SEO, and security.

The upgrades include :

• Performance: Load time, page speed, page size, page request, etc.
• Search Engine Optimization (SEO): Meta descriptions, page index, descriptive link text, and content plugins.
• Design: Legible font size, tap targets, and responsive design.
• Security: Secure javascript and HTTPS.

Woorank

Cost – Free 14-day trial, then $49 per month for a Pro Plan or $149 per month for a Premium Plan

Purpose – Website audit

Woorank is an amazing auditing tool that helps you analyze the websites. It is useful for website owners, digital marketers, and SEO agencies. It gives you a detailed analysis of On-Page and Off-Page SEO, backlinks, broken links, and defective web pages. It also offers recommendations to improve the visibility and ranking of your site.

SEMrush

Cost – Free

Purpose – Keyword research

It is an auditing and research tool that is extensively used for tracking organic keywords, backlinks, competitor research, and PPC keywords of the competitors.

You can use this tool to track your competitors’ data and implement them in your SEO efforts to boost the ranking of your website.

Some of the main features of SEMrush are :

• Finding ad copies of competitors
• Uncovering ad strategies and budget of competitors
• Finding publishers and advertisers
• Create effective ad campaigns
• Export analytical reports
• Complete website audit and position tracking

Moz’s Pro Tools

Cost – Free 30-day trial, then paid plans from $99 per month

Purpose – Website analysis

This all-in-one suite of SEO tools allows you to crawl and audit your website, explore on-page optimization opportunities, discover link building goals and create custom reports.

Some of the main features of Moz’s Pro  are :

• Open site explorer
• Keyword explorer
• Business listing
• Business console
• Research categories

UpCity’s SEO Report Card

Cost – Free

Purpose – Share of voice

It helps small businesses and agencies to get traffic from search engines and social media. You can analyze ranks, build links, create website accessibility, etc. it helps you monitor the performance of your site.

The sections of UpCity’s SEO Report Card are :

• Rank Analysis: It monitors whether or not your website ranks within top positions on Google, Bing, and Yahoo.
• Link Building: It tracks the number of links that direct visitors to your website.
• On-Site Analysis: it scans your website’s homepage and determines whether your primary keyword has been included in the title tag and content.
• Website Accessibility: It monitors the homepage’s load speed and scans the robot.txt file and meta tags to ensure that search engines can index on the website.
• True Metrics: It measures the website’s domain strength and allows you to track you stack up against your competitors using the graph.
• Current Indexing: It gives you a basic view of whether or not your site is being indexed by the major search engines that include Google, Bing, and Yahoo.

Screaming Frog’s SEO Spider

Cost – The LITE version is free (with limitations), and the paid plan is $160 per year

Purpose – Website analysis

It is a desktop program and a crawling tool that is used for analyzing the complete website. It provides useful insights for most of your SEO problems of the website by crawling the entire website.

This auditing tool can examine various parameters such as outbound links, meta descriptions, site links, anchor text, broken links, security, etc.

SEO plays a vital role in popularizing your website on major search engines and helps you get ranked positions for the keywords and landing pages. The process of SEO auditing is highly time-consuming, so you can use SEO tools for auditing and analyzing your website.

Nelson King is a creative person who has been writing blogs and articles about cyber security. He writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs and websites.

Source : SEO Tools