Top 5 Ways to Delight Your Guests in the Hospitality Industry

Posted by Debiprasad Sarangi
1
Jul 6, 2015
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Delighting guests is the constant endeavor of the hospitality industry. Interesting, the process is getting complex every day and hotels can no longer adopt a single one size fits all technique to connect with their guests. For example, hotels across the globe are now working on new marketing strategy to attract millennial guests to their properties. They are impulsive travelers, yet price conscious. They have no loyalty and love unique and exotic experiences. Show them a great deal and they will fall for it.

Additionally, mobile is increasingly making its way into the hospitality industry. Last-minute room booking apps are becoming a big hit. Studies show that more women than men do research and booking through mobile apps. While your guest profile is in flux, one thing seems certain; they are tech savvy and demanding. While delighting these guests is a tall order, here are top 5 ways that are sure to win their loyalty.

1. Personalize the guests’ holiday experience

One way to personalize your guests experience is to remember them well. Dig into your guest history and bingo, you would know exactly what they like and dislike, the services they wish and things they like to do. Anticipating your guests’ needs and being prepared will help you wow your guests. A Hotel ERP with robust guest history can be of remarkable assistance here. So can a quality management system that can alert staff when guests make a request and enable them to work quickly.

 

2. Leverage technology

Leveraging hospitality technology enables your hotel to automate processes and reduce stress on staff. It enables them to take a break from mundane activities and focus on personalized guest service. Here too, a robust hotel software, quality management system, check-in app, e-menu app and the kind enable you to harness guest facing technology to engage your guests and give them a positive experience.

 

3. Throw in some surprise freebies

Guest love a pleasant surprise, so delight your loyal guests with an upgrade, free spa treatment, breakfast or even just some fruit and cookies in the room. Remember your guests are socially active and when they are delighted they like to share that experience with their network through Facebook, Twitter, Google+, Pinterest and the like. Encourage your guests to harness social media to share positive information about your hotel.

4. Stay in touch with your guests

The real relationship building begins after the guest has left. How do you ensure they stay loyal to your brand, or recommend you to their friends? Stay in touch with your guests, give them reward points and create packages that they can share with their family or even give as gifts. Greetings on birthdays and festivals, informing them about the launch of new facilities at your hotel, or food festivals or events you are organizing are opportunities to reconnect with your guests and stay top of mind.

5. Go the extra mile for your guests

This is where your hospitality property distinguishes yourself from your competitors. Go the extra mile to please your guests. When on a holiday most people want to feel a million bucks and when you are instrumental in making them feel that, it adds to their glow which stays long after they have left. Stay honest, helpful and you would have won a loyal guest for life.

 

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