Top 5 Ways to Delight Your Guests in the Hospitality Industry
Additionally, mobile is increasingly making
its way into the hospitality industry. Last-minute room booking apps are
becoming a big hit. Studies show that more women than men do research and
booking through mobile apps. While your guest
profile is in flux, one thing seems certain; they are tech savvy and demanding.
While delighting these guests is a tall order, here are top 5 ways that are sure
to win their loyalty.
1. Personalize
the guests’ holiday experience
One way to personalize your guests experience
is to remember them well. Dig into your guest history and bingo, you would know
exactly what they like and dislike, the services they wish and things they like
to do. Anticipating your guests’ needs and being prepared will help you wow
your guests. A Hotel ERP with robust guest history can be of
remarkable assistance here. So can a quality management system that can alert
staff when guests make a request and enable them to work quickly.
2. Leverage
technology
Leveraging hospitality technology enables your hotel to
automate processes and reduce stress on staff. It enables them to take a break
from mundane activities and focus on personalized guest service. Here too, a
robust hotel software, quality management system, check-in app, e-menu app
and the kind enable you to harness guest facing technology to engage your
guests and give them a positive experience.
3. Throw in some
surprise freebies
Guest
love a pleasant surprise, so delight your loyal guests with an upgrade, free
spa treatment, breakfast or even just some fruit and cookies in the room.
Remember your guests are socially active and when they are delighted they like
to share that experience with their network through Facebook, Twitter, Google+,
Pinterest and the like. Encourage your guests to harness social media to share
positive information about your hotel.
4. Stay in touch
with your guests
The
real relationship building begins after the guest has left. How do you ensure
they stay loyal to your brand, or recommend you to their friends? Stay in touch
with your guests, give them reward points and create packages that they can
share with their family or even give as gifts. Greetings on birthdays and
festivals, informing them about the launch of new facilities at your hotel, or
food festivals or events you are organizing are opportunities to reconnect with
your guests and stay top of mind.
5. Go the extra
mile for your guests
This
is where your hospitality property distinguishes yourself from your
competitors. Go the extra mile to please your guests. When on a holiday most
people want to feel a million bucks and when you are instrumental in making
them feel that, it adds to their glow which stays long after they have left.
Stay honest, helpful and you would have won a loyal guest for life.
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