Top 5 Marketing Tips to Learn from Disney Movies

Today, small or large, companies of any size has a separate budget allocated for its marketing activities as because they very well understand the need for promoting their product, service, and offerings to potential customers. Through marketing, your business gets a chance to be discovered by prospects. Why a customer should select your offering over the others offering the same has to be made clear to your prospect which is only possible through proper marketing of it.

Marketing has become a popular choice of investment in various industries particularly the media industry, be it Hollywood or Bollywood. Production houses are spending crores in promoting their movies through every possible way. Let’s take the example of one of the most famous and prosperous production house, Walt Disney Co. whose recent release Finding Dory is raising roars in the theater. If you check the box office record of this movie, then a thought may come into your mind that how the film was able to draw so many audiences compared to others released at the same time. The answer to this question is very simple – yes you thought it right- it is the outcome of a sheer marketing campaign that Disney conducts with the release of each of its movies to not only introduce their offering to the audience but also compelling them to happily spend good amounts in multiplexes. (Read more)