Sudarshan Venu: A Leader with Remarkable Contribution to the Growth of TVS Motors

Sudarshan Venu, Managing Director at TVS Motor, joined the TVS Motors family in 2011. He holds graduation degree from the Jerome Fisher Program in Management and Technology at the University of Pennsylvania, USA. As a firm believer in education, he also went on to complete his M. Sc. in International Technology Management from the University of Warwick in the U.K. It is not a surprise that he utilised his education in International Technology Management to bring innovation to the product line of TVS Motors. Since the beginning, he had grand plans for the growth of TVS Motors as a two-wheeler brand. He adopted a progressive and creative approach to leadership that reflected in his attention to product innovation, marketing strategy, and expansion plans. Strengthening TVS Motor’s portfolio with his visionary approach, Sudarshan Venu has always believed in putting the best foot forward in the business. He carries the passion and thrill of motor-biking as he has covered four continents on his bike. This is why he can understand the diverse requirements of TVS Motors’ customers.

When Mr. Sudarshan Venu started working under the guidance of his father, Mr. Venu Srinivasan, he started laying the foundation of his expansion plan for TVS Motors. He had grown the company from strength to strength, which also includes the iconic partnership of the TVS-BMW cooperation agreement in 2013. It became a part of the racing legacy of TVS Motors making the automotive brand a market leader. TVS Motors invested 20 million euros in the TVS-BMW partnership that showcased Sudarshan Venu’s commitment to excel in every aspect of the business. The investment amount which support TVS Motor’s market access and manufacturing scale. It will also help in growing the tech and platform expertise of BMW.

The next stage of the giant expansion plan of the automotive company reflects the step towards the electrification journey. Sudarshan Venu embraced and harnessed the opportunity to bring the electric line up by TVS Motors. In one of his interviews with Mobility Outlook, he showed his excitement and interest in taking the next step in bringing green mobility into the picture. This shows his long-term vision of putting TVS Motors at the forefront of the world’s automotive market. The EV portfolio of the company showcases that he walked the talk by launching an impressive lineup for the customers. With the electric scooter launches such as TVS iQube and TVS X launch, Sudarshan Venu expects that these launches will be a huge part of India’s vision to embrace electric mobility shortly.

Sudarshan Venu has made certain structural changes in TVS Motors’ hiring process to bring new talent to key positions in the areas of electronics, electric, and software. It is a bold move that has proved to be fruitful in the growth story of the company.