Strategies to Increase Your In-App Purchases in 2019
Mobile
users today are becoming dependent on their mobile devices for just about
everything. Millions of people love to shop with their phones. In fact, it has
been estimated that 44.6% of Black Friday shopping online is done through
mobile devices. When they make those purchases via mobile apps, they are 24%
more likely to spend money on in-app purchases than they do on paid apps.
Interestingly, a huge chunk of that profit goes directly to mobile application developers.
According
to a research and analytics firm Statista, the global revenue acquired from
in-app purchases is projected to hit the $189million mark by 2020. This
forecast should definitely ring a bell to the top mobile app development
companies that have yet to capitalize on the use of in-app purchase. This is
the perfect time to start implementing new strategies to increase your in-app
purchases. So, here are a few strategies you can use to encourage mobile in-app
purchases and make your plan in 2019 to monetize your app, in order to start
showing results in.
·
Capitalize on Push Notifications
80%
of mobile carts are discarded. Reason? It’s because people don’t get instant
information. The great majority of online shoppers who start in-app purchases
end up getting distracted and forgetting they were ever going to buy anything.
To tackle this issue, you need to make use of push notifications. Once you have
implemented the notifications in an appropriate way then you will significantly
increase the revenue accrued. It has been suggested by android and iPhone app development companies in UK to not offer excess push notifications as it will
push them away.
·
Make Use of Call-to-Action
One
of the best ways to grab user attention is when you entice users to access the
services. How do you achieve this? Well, you should make every effort to
include call-to-action at strategic points of the app. By doing this, you
actually get to prompt visitors to access the products or services by providing
free trials. You can also use captions like “try it here” “hurry up for free
trial” ”60 days free trial” in your call to action.
·
Timely Discounts
The
moment after the user has downloaded your app, is the moment when they feel the
best about your app, they feel positive and are enthusiastic about exploring
it. This is even more effective, when you offer timely discounts to the user,
especially in in-app purchases. The time factor is also crucial, as developers
do not wish to go too far the discount offers.
Besides, you need to bring on board expertise to help you deliberate on
the way forward when it comes to the discounts.
·
Offer Free Trail Extension
Many
users are pretty engaged and active on the app all through the trial period,
and then go completely quiet once the trial period is over. In such case, free
trail extension model works the best! This extension may be offered in exchange
of feedback or insight that you can later use to repair issues or build up your
database and insights.
·
Make Partnerships
As
you know, the Android and iOS app development is highly competitive. So, you
need to make great connections for maximizing your business. However, it is not
an easy thing! You will be required to research how the products/services of
your partner can help you to build your brand. Due to this, the result you will
see is an increasing number of users accessing the in-app purchases.
Final Thoughts
Comments