Real Estate Photo Processing: Know Everything About It Here!

When it comes to selling property online, having skills in real estate photography is just not enough. Irrespective of how upgraded your camera lens is or how good your photography skills are, real estate photos need post-processing to attract potential customers. Because, raw images often have distractions like clutter, unfocused subject, low lighting, blurry sky, etc. that may divert the clients. 

Images give an actual representation of the property to the buyers. Thus, you need to ensure that the property images that you upload are up to the mark, clear and have the utmost quality to attract clients. 

However, some people have an incorrect notion of real estate photo processing. In the name of real estate photo editing, they often display unrealistic things that mislead the buyers. This may attract more customers at first but will eventually backfire on your sales when they actually visit the location. Therefore, you must know what real estate image post-processing is all about and the primary techniques used to enhance the property images. Businesses that are unaware of the technicalities that go into real estate photo editing often go for real estate photo processing services. Professionals do justice to your property images by rightfully employing photoshop techniques to highlight the best aspects of your real estate. 

Here are the primary image post-processing techniques that aptly enhance the real estate images and boost your conversion rates.

The Primary Real Estate Image Post Processing Techniques

• Image Enhancement

No matter how hi-tech your camera is, when it comes to real estate, it often fails to display the intricate details of the property in the image. For instance, a dimly lit room restricts photographers to have that perfectly highlighted image. This is where we need the image enhancement techniques. We can fix such errors by simply adjusting the white balance, brightness, sharpness, etc. in Photoshop. You can highlight the interiors of the property, intricate architecture, elegant decor, etc. 

• Perspective Correction

Vertical and horizontal lines that don’t intersect are one of the major challenges that photographers come across while capturing real estate. These lines are easily distorted when you are trying to photograph an edifice. It happens due to certain factors like the curvature of the lens, the shape of the room, the shape of the items inside the property, or the positioning of the camera, etc.

You can rectify such distortions and misalignment in the images with the perspective correction technique. It allows you to align the distorted lines with the image’s frame. This makes the image look natural, more cohesive and compact. The main points of interest in the image get aptly highlighted to help viewers perceive the best. 

• Color Cast Removal

Sometimes, lighting or improper camera settings may affect natural colors while photographing property images. For example, a chandelier with fluorescent bulbs will emit a bluish tinge or windows with a tinted film will alter the color of a wall.

The colors represented in the captured image may or may not match the real colors of the objects and other elements in the property. Also, the way light strikes different objects in the scene may form color casts in the image. Such errors can be corrected in Photoshop using the color cast removal technique. It simply removes the unwanted tint that masks the actual colors in the image.

These are the three primary real estate image post-processing techniques used by real estate photographers. Employing these techniques gives them images that effectively showcase the property in its full glory with properly focused aspects. Such images never cease to convince potential buyers that the property they are looking at is an ideal investment.