Quality score- factors and how to improve it?

Going gets difficult when AdWords don’t return the investment. Plans, marketing strategy, analysis go in vain when things don’t work. But at your end, you need to analyze why is it happening, is it because of the low quality score? Probably, yes. 

Let’s see how quality score affect the health of AdWords-

 

It is a game of inverse proportion, i.e. high quality brings down the cost and vice versa. As a digital marketing strategist, if you experience that the expense of your budget exceeds beyond the pre-decided limit, this indicates that you are low on quality right now. Your ads require a high-quality score.

 

Understanding quality score- Before your curiosity to fix it rise, let’s understand what quality score is. Recipe of good quality score lies primarily at the intersection of the relevancy of keywords used in ad copy, landing page, the behavior of visitors. You can even outrank those who bid high for keywords by maintaining your quality score.

 

Factors affecting quality score-

• Ad copy- If you are a Google AdWords expert and the worst writer, this deadly combination can dilute your work. It’s better to hire to write high-quality ad copies. 
• Landing page- The highest relevancy of your Ad is reflected in the landing page if visitors don’t find it right, bounce backs are bound to happen.
• Historical performance- if you have a bad history of performance, you can always improve it. 

·        Click through rate- A quite obvious factor is higher CTR, it will improve gradually.

 

How to improve quality score?

Clear mention of the message in ad copy- There is no point in filling ad copy with unnecessary details of ad copy unless you mention your product/ service.

Clear here means, if you want black jeans, it should be mention in ad copies. No matter, you may have to run different ads for blue jeans but just show a clear indication of what you are selling.

This will not only improve CTR but the overall quality of ads. And as visitor’s interaction with your ad increases your historical performance will see an improvement.

Landing Page optimization-

Call and ask any Google AdWords consultant, tell your story, one of the advice you would receive is optimization in the landing page.

Whatever users perceive through your ad; they search for it on the landing page. Let’s say you sell lemon seeds but your landing page has no mention of seeds when users click on it. This situation is really annoying for anyone.

 

Build a link- 

Once users are convinced to fall into the marketing funnel, no one can stop you to get a higher quality score, even if it is signup and no purchase.

 

The biggest contributor to building links are keywords. Use the same set of keywords you use in your ad and landing page. The content on the landing page must have those keywords repeated multiple times. When user will encounter those set of keywords several times, they will start finding their way in your brand.

 

Final words

The quality score is nothing less than a panacea in improving your marketing life. Do give it a try.