How to Use PPC for business growth

The term Omnichannel indicates the idea of using all channels to create a single, unified experience for customers. Now, Omnichannel marketing provides the ultimate personalized customer experience by creating a seamless message that adjusts to your customers’ behavior. This can include each channel working together to create a unified message, voice, and brand for your company. Opting for an Omnichannel digital marketing agency can help you leverage your communication channels to increase sales opportunities by offering a unified buying process to your customers. This includes both traditional as well as digital channels such as point-of-sale, in-store and online experiences.

What is PPC?

Pay-per-click or PPC is an advertising model that lets advertisers pay publishers exclusively for ads that get clicked by the users. Google Ads, formerly called Google AdWords is the most popular PPC advertising platform today. It has become synonymous with ‘paid search’ where advertisers usually bid on keywords or phrases relevant to their niche and advertising platforms.  Many brands opt for a professional such as a PPC consultant to help these businesses find new customers through the keywords. PPC model has been embraced by social media giants like Facebook, Twitter, and Quora. PPC for branding is highly recommended for big multi-million companies in their marketing strategies.

There is a major difference between SEO and PPC. While paid ads are displayed at the top on the first page of the search engine results page (SERP), organic listings appear just below the paid ads. The traffic coming from organic listings is free while the traffic from paid ads is paid for each click (pay-per-click) depending on several factors. It is up to you to decide which weapon should you choose to put in your arsenal.

Advantages-                                                        

PPC is much faster as compared to SEO and gives quicker results. SEO on the other hand might take days, weeks, or even months. PPC allows you to navigate to any ad platform and start the campaign right away.

PPC also allows for granular targeting which means it lets you play around with different types of data such as demographics, geography, etc. This gives you more control over your ad spend and ultimately narrows down your targeting. You can scale up your campaigns without worrying too much about contingencies. These campaigns are fairly flexible that also allows you to play with your ads and perform A/B tests without any collateral damage.

PPC lets you experiment quickly which can help with fast feedback. Any PPC expert would give you feedback on the ability to set up campaigns, run A/B tests, and monitor the results to figure out what’s working and what isn’t.