Outsourced Lead Generation Services: How to Choose

The world of digital marketing is becoming more and more overwhelmed with  the competition. Thus, the difficulties of B2C sales have made B2B much more attractive for sales teams in many spheres. However, closing B2B deals requires time and effort, which is why outsourcing is highly demanded, especially for LinkedIn sales.

Read on to discover more about the challenges of lead generation and how to find the correct team to solve them.

 

1.  What Are the Challenges of LinkedIn B2B lead generation?

B2B lead generation is all about driving sales and this process has its difficulties no matter what platform you use.

a.   Challenges that B2B sales teams face

To start with, the quality of leads is what defines if you hit the sales quota and that’s where many salespeople struggle. It is important to create an image of an ideal lead beforehand as well as to decide the best point to talk about sales.

 

Moreover, sales teams often lack the right time, budget, and employee resources, the absence of which makes reaching qualified leads almost impossible. 

b.   Challenges of Lead Generation on LinkedIn

When it comes to LinkedIn lead-gen, salespeople often use their usual tactics to create a sales funnel. These may work with different social media platforms, but the personal touch is what actually makes successful sales pipelines on LinkedIn.

 

There are no universal tactics, so the key is to build proper relationships with the leads to turn them into prospects.

c.   Stats and Facts about LinkedIn B2B Lead Gen

Okay, but what’s the point of using LinkedIn? Well, in 2022 at least 80% of quality leads from social media ads in 2022 come from LinkedIn. The platform gives you a sales navigator, LinkedIn ads and other tools that could give a win rate of 65% for most B2B companies.

2.  How Outsourcing LinkedIn Lead Generation Is a Solution

To gain interest in your product or service, you’d need a professional team with years of experience. That’s why companies use outsourced lead generation so often.

a.   What is Lead Generation Outsourcing?

Lead-gen outsourcing means leaving the process of B2B sales to an external company.

b.   How Does Outsourced Lead Generation Work?

Outsourcing is a cost-effective way to gain new leads without wasting time and money. The hired company is usually a marketing agency that specializes in many sales aspects.

c.   What Are the Peculiarities of LinkedIn B2B Lead Gen Outsourcing?

LinkedIn B2B lead generation requires the outsourcing company to specialize in this particular sphere. Whether it uses AI or has a nice CRM, keeping a personal touch with the leads is the main challenge for outsourced lead generation teams.

d.   Why Do Companies Choose These Services?

The benefits are obvious. You pay the price and get qualified leads, skip lead-chasing tasks and focus on making your product better.

3.  How to Select an Outsourced LinkedIn Lead Gen Service Provider?

Numerous services offer outsourced lead generation, so you might struggle to choose the one to suit your needs. Fear not, here’s a short checklist of things to consider when looking for an ideal candidate.

a.   Experience in B2B

Experience is what you would normally expect from an outsourcing company. When it comes to B2B, the market is constantly evolving, so at least several years of practice is a good identification of quality.

b.   Experience in LinkedIn lead gen

LinkedIn has only recently become a popular platform to generate leads. Still, the right candidate would have a vast portfolio of projects.

c.   Credible Results

It goes without saying that the portfolio should contain credible projects with real companies.

d.   How to Set up KPIs

The expected KPI of a lead gen service provider usually reaches the plank of 60%.

e.   How Many Leads Can You Expect

The amount of leads though depends on your product or service. The main focus is the quality of leads, not their quantity.

f.     How Fast Should you Expect to See the Result

The first results usually appear in the first few weeks, but once again, a lot depends on what you are selling.

g.   Who’s Responsible for Campaign Assets Creation

Outsourcing companies mostly take all of the responsibilities for a campaign. These include:

                                      i.        Content

                                    ii.        Design

                                   iii.        Lead segmentation

                  E.    What Kind of Guarantees Should Your Service Provider Offer?

Only the best B2B lead generation agency can guarantee success. For example, Outreachly offers a “No Risk Sales” option. That means, if you don’t like the result you get, you receive all of your funds back.

 

4.  How Outreachly Can Help B2B Companies with Lead Generation on LinkedIn

Outsourced lead generation requires knowledge and experience. Luckily, Outreachly offers both with its AI-Powered LinkedIn B2B lead generation. Outreachly is a B2B lead generation agency that lets you automate follow-up messages, focus on targeted leads, and harness all the opportunities the platform could give.

 

Book a demo and check it out for yourself!