Integrating Value and Efficiency into The Shopping Experience
Shoppers still place an emphasis on value and efficiency – especially when it comes to shopping for daily needs – but they also want to be surprised and delighted. That doesn’t mean we need centers made up entirely of axe throwing and beercadetenants, however. Surprisingly, 37 percent of consumers just want new and innovative retailers.
While robots and magic mirrors may make for great headlines, consumers favored skilled customer service, personalization, and convenience. That’s not to say that retail doesn’t need a makeover, it’s just that consumers aren’t necessarily interested in integrating their favorite sci-fi movie into the shopping experience just yet.
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