How to sell jewelry at craft fairs & jewellery shows in India?

Setting up a booth to sell jewellery at craft fairs and jewelry show is challenging. The exhibitors who aren’t from the town where the show is taking place has to pay travel expenses along with the cost of selling. Every year the number of new buyers increases, making the nature of the sales unpredictable. If you have no experience in interacting with the prospects, it is difficult to attract foot traffic to your booth. Instead of going directly to International show held in Mumbai, you can first sell at Jaipur jewellery show 2019 to get hand-on exposure.

Here is a complete guide on selling jewellery at craft fairs and India international jewellery show  -

Setting up the booth - There is limited time duration for the sellers to unpack their products line and set the booth. Reach as soon as possible after the gates are opened for the exhibitors. It will save you from being occupied when early visitors are looking at your booth.

Don’t Blend it - In the same row, you might find people selling similar products. Still, their stalls can look distinct with some efforts in creating a unique theme. Be different!

Avoid Focusing on the props - Jewellery stands, display boxes, mannequins, etc. can highlight the best products from the other jewelry displayed in your stall. But, be sure you are not overemphasizing on the them. Your jewellery is the showstopper not the props.

Gain Recognition through branding - Even if this is your first show/ fair branding is still important for growth of your business. You can not only use brand identity in your packaging, business card, pamaphat, etc. but also in organizing and decorating your stall. A consistency in designs of your products, banner and the promotional items will make people easily recognize your brand even if they don’t buy anything from you. Handwritten tags that match the colour and font on the banner with the logo will strengthen the brand recognition.

Banner - At first sight the stall visitors usually notice the banner of your stall. Thus, it should speak for the type of jewellery brand you are. It must clearly give people an idea of what they should expect when visiting your store.

Price the products right - Adding the price tags? Be careful! Wrong pricing will leave you empty handed. You must consider the additional expenditures along with the rent of the stall and the cost of your inventory.

Lightning - If the India International jewellery show is taking place during the winter months instead of a building the natural light will be scarce. To bring out the best in your jewellery you can place tea and string lights.

After the show

Count the number of items you haven’t sold & pack the jewellery.Once you return to your store or home, calculate the profits you have made. If you find you incurred losses or no profit, try to figure out why did it happened.

Discuss it with the staff as they can help you figure out where you made a mistake. It might be the pricing, low foot traffic, lesser number of products, etc. Based on the post-sale analysis you can avoid falling into the pitfalls the next time. Additionality you can attend the Jaipur jewellery show 2019, which requires a smaller budget.