Five Tips For Increasing Your Sales in the Next India International Jewellery Show
Jewellery shows are dynamic. From finding a design you thought never existed to getting bombarded with the same type of jewellery at multiple booths, for jewellery fanatics it’s an exploration destination. Going to a jewellery exhibitions and shows is a thrilling experience. Within a few hours of the tour, you can figure out the jewellery that fits in your budget and requirement. The buyers can choose from hundreds of different sellers.
The story is completely opposite when it comes to the exhibitors. The jewellers selling at the show have to spend a colossal amount of money on booking a booth. If you are small or medium size jeweller you might have to haul the selling at the store to set up a booth. Without earning quality leads participating in the show is not worth the fortune.
Pre-planning a marketing strategy can increase the number of visitors, subsequently increasing sales at jewellery show. Here are five tips you should implement at your next jewelry show booth -
1.Create a buzz - People should know your brand exists in order to come to your booth. Have a silver jewellery online India website and social media page to promote the events you attend. Share the best jewellery designs from your store on a regular basis in social media. Upload videos and high definition zoomable images of your product range. Add not one but 3-4 pictures of the same product in different positions. Pictures taken from different angles will increase the number of clicks.
At least two months before the jewellery show announce time and venue where the event will take place.
With consistency, you will reach a wider audience and create brand awareness. It will also create a demand for your silver jewellery online in India.
By the time the jewelry show goes live, people will already have heard of you. This will build their trust in your brand. Thus, it will be easier to pursue them for buying your products.
2. Confirm bookings - Setting-up a booth for the first time? Most of the people who book tickets are the past year buyers. You are new to them. In this case, one of the best tactic to increase the number of visitors at your booth is pre-booking a meetup. Add a form to your website where the interested parties can fill contact details and schedule a meeting with you at the jewellery show.
Give special discounts to those who pre-book an appointment at your booth. On the day of the India International Jewellery Show sent notifications reminding them of the pre-booking.
3. Booth Appearance - Aesthetically pleasing booth will attract more people than a dull boring one. Even from a distance of 10-15 feet, your booth banner should be visible. Have the imagery of your own products to help people understand the products you sell. Organize the jewellery using decorative display box, hangers and mannequin. Tap into your inner artist. You can check out the jewellery display ideas on the internet. Curtains, flowers and artefacts are extensively used for decorating booths.
4. Same day photography - Taking the pictures of all the products you are showcasing in the India International Jewellery Show has a number of benefits. You can send the images to the potential customers during the follow-up. Seeing the jewellery in the same setting increase the chance of your sales by 30% - 35 %.
5. Film your buyer’s journey - Click pictures with the buyers too. People purchase a jewellery piece only when they are satisfied by its quality. Most of the customers are delighted at the time of purchase. It’s the perfect moment to capture. A picture of happy customers is the most authentic testimony. Create videos and images that speak through the smiles about the desirably of your jewellery.
Sharing such videos on your website will increase your silver jewellery online India sales.
Conclusion - Numerous jewellers from different part of the world book booths at the India International Jewellery Show to catch the eyes of high-end customers. With the bigger brands getting all the attention, taking some steps in advance can bring your jewellery in the spotlight.
The story is completely opposite when it comes to the exhibitors. The jewellers selling at the show have to spend a colossal amount of money on booking a booth. If you are small or medium size jeweller you might have to haul the selling at the store to set up a booth. Without earning quality leads participating in the show is not worth the fortune.
Pre-planning a marketing strategy can increase the number of visitors, subsequently increasing sales at jewellery show. Here are five tips you should implement at your next jewelry show booth -
1.Create a buzz - People should know your brand exists in order to come to your booth. Have a silver jewellery online India website and social media page to promote the events you attend. Share the best jewellery designs from your store on a regular basis in social media. Upload videos and high definition zoomable images of your product range. Add not one but 3-4 pictures of the same product in different positions. Pictures taken from different angles will increase the number of clicks.
At least two months before the jewellery show announce time and venue where the event will take place.
With consistency, you will reach a wider audience and create brand awareness. It will also create a demand for your silver jewellery online in India.
By the time the jewelry show goes live, people will already have heard of you. This will build their trust in your brand. Thus, it will be easier to pursue them for buying your products.
2. Confirm bookings - Setting-up a booth for the first time? Most of the people who book tickets are the past year buyers. You are new to them. In this case, one of the best tactic to increase the number of visitors at your booth is pre-booking a meetup. Add a form to your website where the interested parties can fill contact details and schedule a meeting with you at the jewellery show.
Give special discounts to those who pre-book an appointment at your booth. On the day of the India International Jewellery Show sent notifications reminding them of the pre-booking.
3. Booth Appearance - Aesthetically pleasing booth will attract more people than a dull boring one. Even from a distance of 10-15 feet, your booth banner should be visible. Have the imagery of your own products to help people understand the products you sell. Organize the jewellery using decorative display box, hangers and mannequin. Tap into your inner artist. You can check out the jewellery display ideas on the internet. Curtains, flowers and artefacts are extensively used for decorating booths.
4. Same day photography - Taking the pictures of all the products you are showcasing in the India International Jewellery Show has a number of benefits. You can send the images to the potential customers during the follow-up. Seeing the jewellery in the same setting increase the chance of your sales by 30% - 35 %.
5. Film your buyer’s journey - Click pictures with the buyers too. People purchase a jewellery piece only when they are satisfied by its quality. Most of the customers are delighted at the time of purchase. It’s the perfect moment to capture. A picture of happy customers is the most authentic testimony. Create videos and images that speak through the smiles about the desirably of your jewellery.
Sharing such videos on your website will increase your silver jewellery online India sales.
Conclusion - Numerous jewellers from different part of the world book booths at the India International Jewellery Show to catch the eyes of high-end customers. With the bigger brands getting all the attention, taking some steps in advance can bring your jewellery in the spotlight.
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