How to Open a Professional E-Commerce

In this article we list in detail all the main steps you need to follow to open an e-commerce and have a professional site online in a short time for the sale and advertising of your products. We tell you about the prerequisites, the tools you need to build the actual site and how you will need to structure it.

With the help of excellent website building tools and applications, it is now possible to create and launch your website online in just one working day.

In this article, we will look at some of the best practices for building your own professional e-commerce site and generating revenue right away.

1. The Preparations

Before starting with the actual construction, two things are essential:

Buying a domain, i.e. establishing the internet address through which your visitors will access your e-commerce site. There are several providers from which to choose the domain name, for example Serverplan or Siteground.

Choose a web hosting service, that is the provider that will keep your site online and store data on its servers for the proper functioning of your site. In Italy there are many Agencies that offer Hosting space such as TopHost or Serverplan.

2. What It Takes to Create an E-Commerce Site

Creating an e-Commerce site is not like opening a blog or any site. Apart from the components that we have listed in the previous paragraph, the domain and the hosting, you will also need tools and applications to manage online payments, as well as the equipment to produce and manage the logistics of the products you will send to your customers. In summary, here's what you need to build an e-Commerce site from scratch:

·         Domain

·         Hosting

·         Integrated payment processor

·         Platform to build your site

·         Capital to invest in the production of the products

·         Logistics

Solutions for product packaging and shipping

3. Market Research and Product Choice

What distinguishes a professional e-Commerce site from all other internet sites is the fact that it is intended for the sale of concrete products. The decision about the product you are going to sell should only be made after thinking for a long time and after conducting a thorough market research.

 

The choice of the product must not be a cold numerical reasoning on trends and statistics. The best thing is to always make a choice that conforms to your passions and interests. To understand if the product you have chosen can truly involve you and become passionate, you can try to answer these questions:

Are you really interested in the market niche you have chosen?

Do you have a previous knowledge base on which to rely?

Are you planning to work in this area for the next three or more years?

Do you have a real interest in the people you want to sell your product to?

If by answering these questions completely honestly, the answers you have given yourself are positive, it means that you are ready to really start setting up your e-Commerce site and selling your product.

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4. The Choice of the Platform and the Structure of the Site

After completing all the steps we have discussed so far, the next step is to find the platform with which to build the actual structure of your e-Commerce site. Also in this case you will have many options available from which you can choose the one that is easier and more intuitive to use.

Keep in mind that this is your first experience so, while making a serious commitment and immediately aiming for quality, be well aware that you certainly have a lot of room to grow. Based on the feedback you receive from your customers, you will continuously improve your services and products. The choice of the platform may fall on:

·         All-in-one platforms

·         CMS like WordPress, Joomla, Drupal etc.

·         Website Builders and more.

·         As for the structure, it is essential that on your e-Commerce site you create these types of pages:

·         An About Us page where you will enter information about your company, the creators and founders, the history of the birth of your product and so on.

·         The pages for the Categories where you will divide your products to allow your visitors to select what they are looking for

·         A Contact page where you can enter all the ways that your potential and interested customers have to contact you, ask you questions or make reservations and orders.

5. The Launch and Marketing of the Site

After you have built these pages and inserted your products, you will finally be ready to launch your site and start advertising campaigns for your product on social media or through content marketing , adding a very interesting and engaging blog to your site. Choosing the right marketing strategy is very important to turn your e-commerce visitors into customers .