8 Mistakes to Avoid On Facebook

We all use Facebook daily, on which we spend several hours a day, to inform and browse. Using them for professional purposes, however, is quite music. The company Facebook page is an excellent tool to promote your business, but to make the most of it you need to have a precise strategy and know the social network well. Making a communication error on Facebook could compromise your online reputation, leading to losing contacts and opportunities.

To help you avoid this risk, I have selected 8 mistakes for you to avoid on Facebook. Let's see them immediately:

1 Use the profile and not the page.

There is a big difference between the Facebook private profile and the company page . I have listed all the differences in an article you find here. In this case I will just tell you that if you use the private profile to promote your business you are violating Facebook's terms of use . This means that when Facebook realizes it, it will not think twice about closing your professional profile and you will be a "special surveillance".

2 Invite your friends to like.

This operation that Facebook invites you to do on your page is truly deleterious . It only serves to increase the vanity metric of the number of likes . In fact, with this operation you will increase Facebook friends, but with people probably not in target. They will accept your invitation not to be sorry or because they think they will help you. In reality, they will hardly interact with your posts, just because most of them are not your ideal customer.

3 Publish posts with hashtags.

This is a mistake that may seem trivial, but in reality it denotes little knowledge of the platform . The hashtag social network is Instagram, as is well known. How many times have you had a Facebook hashtag search? I never imagine. Simply on Facebook hashtags are not used, because they are not functional.

4 Ignore users.

We must never forget that there is a person behind the screen. When you receive a comment or a message it is always polite to reply. Be it a negative comment, a compliment, advice or opinion never let any kind of consideration fall on deaf ears. After all, that person who follows you has spent time writing to you, the least you can do is give him the consideration he deserves.

5 Don't care about the page.

When a user enters your page, it is always good to welcome him in a well-kept place. Customizing the page with a cover image that has a nice photo (not grainy) perhaps explaining your business, is a good starting point. If you want to know how to adapt the photos to optimize them for Facebook , here you will find all the social dimensions updated to 2019 . The information you enter on the page is also very important. Try to be as detailed as possible to allow your customers to easily find what they are looking for.

6 Don't sponsor.

The notorious algorithm does not help the visibility of the pages , especially after the latest updates. The only way to get around this is to advertise on Facebook . Facebook Ads allow you to reach your potential customer directly with valuable and interesting content. This will increase your reputation, bring interested likes to your page and you can also increase visits to your website.

7 Think only about selling.

People go to Facebook to pass the time, get distracted and fight boredom . I'm not there to buy. One of the most common mistakes is to use the corporate Facebook page to sell your products or services. Social networks are used to socialize, as the term itself says. They are the place where you can make yourself known and interact with your potential customers. the sale is only an indirect consequence. When people get to know your business, learn what you do and see who you are, then they will probably decide to buy from you. But selling on Facebook is not an immediate and banal process as many believe.

8 Post from time to time.

To manage a Facebook business page it is not enough to publish a post every now and then when you are caught by inspiration. You need to have a well-defined strategy, create quality content and publish with some regularity. A corporate Facebook page whose last post dates back to three months earlier reflects an untreated communication and a lack of attention to its customers.

As you can see, managing a corporate Facebook page is not as trivial as many believe. There are many aspects to pay attention to. To have a professional management it takes a lot of time, adequate knowledge and continuous training on news. These are some of the mistakes to avoid on the most common Facebookori that I happen to notice every day, even on company pages that in reality would have a very high potential. If you want professional management of your Facebook business page, I am here to help you with the social management service.