There are many great contents available in the internet. However, there are only few of them go viral. In this article, there are some facts on how content is able to go viral. Those facts show several factors that cause people to share the content easily.
1. Write long, in-depth posts
There are many research done in the internet to learn about some factors that make content shareable on the internet. The result shows that the long articles tend to be shared more often than the short one. This is the most important factor which determines whether the content is potential to be shareable or not. There are many scientific reasons behind this fact. One of them is the fact that journalists usually write long articles when they are writing about hot topics. People love reading in-depth posts on the internet.
That is the reason why people need to cover the full the topic fully on their websites in order to make their content shareable. However, there is a downside of the long posts. Research shows that there are usually less comments on long posts. People love to share the long content, but they do not like to comment on that long content.
2. The contents that inspire awe, anger, and anxiety
Many experts believe that the contents should inspire high energy emotions, such as anxiety, awe, or anger in order to make the contents shareable. Anger is one of the most important emotion that can attract the readers to read content with that emotion. Controversial blog posts also receive a lot of comments. That is the reason why many bloggers trying to post something controversial in order to attract more readers to their blogs. However, the big companies or big brands do not use this campaign for promoting their sites. They try to avoid this hot topic because they believe that the hot topic is able to reduce their brands' images. People are also looking for something meaningful. Incite the awe feeling of the reader in order to make the content go viral.
3. Surprising and interesting content
People love reading interesting and surprising contents on the internet. The content that is interesting and surprising tends to have more shares than the regular content. People are tired with all boring and useless content. That is the importance of writing content with full emotions, such as joyful, happiness, inspiration, and many more. It is important to attract people's attention with interesting content.
4. Known authors
Another main factor in making content that is shareable is the author's reputation. It is important to build a good reputation on the internet. Most readers love reading content from well-known authors. People love to share their articles because the readers believe that the authors are competent in the specific topic. The author's reputation is very important these days. There are many methods that can be used to build trust and reputation. People are able to build their reputation by sharing their stories and articles to the others. There are many publishers who tend to publish and distribute articles coming from well-known authors.
5. Female authors
An article which is written by female author tends to go viral. There is no scientific reason behind this fact. This fact shows that the female authors are able to produce viral content better than male authors.
6. Humor
The content that contains humor can go viral easily. People love sharing funny pictures, articles, videos, images, and any other funny things. A good SEO company usually uses humor in the campaign in order to make the content go viral. That is the reason why there are many humor articles available in the internet. The authors try to make funny contents which can be shared easily.
Limitations
Although there are many things that can be achieved by these studies, there are several limitations on the studies. It is difficult to quantify the human responses. This fact is the main limit on these studies. The result might not be 100% accurate.
Below is the viral checklist that can be used by most companies to build their campaign and create viral content.
- Make sure to make an in-depth discussion about a topic
- The content should have high energy emotion, such as anger, awe, or anxiety
- Inspire people by providing content with some emotions
- Make sure that the content is useful
- Make interesting content
- Surprise the readers
- Build a good reputation on the internet
- Create funny articles
1. Write long, in-depth posts
There are many research done in the internet to learn about some factors that make content shareable on the internet. The result shows that the long articles tend to be shared more often than the short one. This is the most important factor which determines whether the content is potential to be shareable or not. There are many scientific reasons behind this fact. One of them is the fact that journalists usually write long articles when they are writing about hot topics. People love reading in-depth posts on the internet.
That is the reason why people need to cover the full the topic fully on their websites in order to make their content shareable. However, there is a downside of the long posts. Research shows that there are usually less comments on long posts. People love to share the long content, but they do not like to comment on that long content.
2. The contents that inspire awe, anger, and anxiety
Many experts believe that the contents should inspire high energy emotions, such as anxiety, awe, or anger in order to make the contents shareable. Anger is one of the most important emotion that can attract the readers to read content with that emotion. Controversial blog posts also receive a lot of comments. That is the reason why many bloggers trying to post something controversial in order to attract more readers to their blogs. However, the big companies or big brands do not use this campaign for promoting their sites. They try to avoid this hot topic because they believe that the hot topic is able to reduce their brands' images. People are also looking for something meaningful. Incite the awe feeling of the reader in order to make the content go viral.
3. Surprising and interesting content
People love reading interesting and surprising contents on the internet. The content that is interesting and surprising tends to have more shares than the regular content. People are tired with all boring and useless content. That is the importance of writing content with full emotions, such as joyful, happiness, inspiration, and many more. It is important to attract people's attention with interesting content.
4. Known authors
Another main factor in making content that is shareable is the author's reputation. It is important to build a good reputation on the internet. Most readers love reading content from well-known authors. People love to share their articles because the readers believe that the authors are competent in the specific topic. The author's reputation is very important these days. There are many methods that can be used to build trust and reputation. People are able to build their reputation by sharing their stories and articles to the others. There are many publishers who tend to publish and distribute articles coming from well-known authors.
5. Female authors
An article which is written by female author tends to go viral. There is no scientific reason behind this fact. This fact shows that the female authors are able to produce viral content better than male authors.
6. Humor
The content that contains humor can go viral easily. People love sharing funny pictures, articles, videos, images, and any other funny things. A good SEO company usually uses humor in the campaign in order to make the content go viral. That is the reason why there are many humor articles available in the internet. The authors try to make funny contents which can be shared easily.
Limitations
Although there are many things that can be achieved by these studies, there are several limitations on the studies. It is difficult to quantify the human responses. This fact is the main limit on these studies. The result might not be 100% accurate.
Below is the viral checklist that can be used by most companies to build their campaign and create viral content.
- Make sure to make an in-depth discussion about a topic
- The content should have high energy emotion, such as anger, awe, or anxiety
- Inspire people by providing content with some emotions
- Make sure that the content is useful
- Make interesting content
- Surprise the readers
- Build a good reputation on the internet
- Create funny articles
1 people like it
Comments