How To Make Use Of Videos To Maximize Your Online Profits
Using videos to promote an online business has become an integral part of
Internet marketing over the last few years. But the way you present your videos
to your website visitors will make a big difference as to how they respond to
them, so it is important to get some of the simple things right.
There
are three points that are worth bearing in mind when preparing a video for
publication on your website. They are:
1. Make it pleasant to watch.
No, you don't have to spend a fortune on setting up a studio. All you
need to do is to pay attention to the small variables that can make a big
difference to the quality of the video.
For example, make sure that
there is no background noise - or as little noise as possible. Shut your
windows, turn off your television, shut the door of your room and turn off any
noisy appliances while making the video.
Think about the lighting. If
you are indoors, avoid glaring lights, and minimize shadows. Take some trial
shots and check them out first. Then, adjust the lighting to suit your
environment.
For outdoor shots, don't have the sun either shining
straight in your face (unless you are playing a cool dude and wearing eye
shades). Also, don't have the sun shining into the camera. A shady spot on a
bright day makes good sense.
2. Provide your viewers with a script.
This is something most people neglect to do, but providing a script of
the video has several advantages. Firstly, if you use a script it will help you
to make a smoother presentation even if you don't stick to it word for word. No
one wants to have to sit through a 5 minute video that consists mostly of
humming and hawing.
A script will also prevent you from forgetting key
details and having to do a retake.
You can also publish your script
alongside your video, or offer it as part of an upgrade package.
3.
Don't force people to watch your video.
You might be tempted by the
auto-play feature when you upload your videos. Try to avoid this temptation
because not everybody who visits your website will want to watch your video. If
they click on your link and hear a video start to play automatically, they will
probably disappear very fast and not come back!
Offer people the choice
of watching the video or not. Add some text that introduces what the video is
about. Again, if you have published a script, people will then be able to choose
whether to watch or read in order to get the information you are providing. You
might also want to think about offering an audio-only version of your recording
for those people who prefer to listen without watching.
There are
numerous ways that you can make online video much more effective (and
profitable); but offering a comfortable viewing experience, with text and audio
alternatives, without trying to force visitors to view your video will make the
overall experience more attractive to your website visitors.
CLICK HERE Now to learn more about PDIMI Video Creation
Comments (8)
Michael Camire
9
Internet Marketing At Its Best!
@ Terry thank you for your comment.
@ Rieke people have become so busy and try to always multi-task so they may play the video while doing something else. Finding people who just like to read is becoming very rare these days.
@ Mateen, great suggestions and its always a good idea to upload your videos to as many places that will allow you.
@ Constance, I agree with you about the autostart videos so it always good to make the title something that would get the persons attention that they want
Constance R.
6
Online Moneymaker
These are really great tips! I like number 3, about not using the Autoplay feature. It really annoys me when the videos automatically start playing, because I have satellite internet with a daily download allowance (which includes streaming videos), and a lot of times I don't want to waste it on videos that I'm not even interested in. If I see one that looks promising, I do play the video.
Mateen K.
2
SEO
Generate more article traffic by turning your article to video and submitting it to heavy traffic video sharing sites like YouTube.com & Metacafe.com. This new article marketing strategy can do wonders to marketing articles.
Rieke F.
7
Consultant
Compliments Michael, very useful article. Wonderful to think of those people who do not like videos :) - Although everyone is talking of the need of videos this does not mean that everybody is willing to watch them. There are still individuals out in this world who prefer reading.
Terry Warner
10
My Leads Call Me
Michael, Excellent article and good points.
Philippe Moisan
16
Tutorial videos, sci-fi writer
Thanks for saying that, I do love to do screencast videos, I need to get more confident about doing live videos, which is what you talk about here
Michael Camire
9
Internet Marketing At Its Best!
Thank you Philippe and I highly recommend the readers to join your Video Marketing group here at Apsense - you share awesome and very useful information that has helped me with my online business.
Philippe Moisan
16
Tutorial videos, sci-fi writer
Shared on Twitter, G+, Facebook Fan Page, Stumble Upon, I clicked "thumb up" so it appears on the news feed of people connected to me at APSense, I have nothing to add, awesome piece, my friend :)