How to Build a Lucrative Online Business

Online Business DirectoryWhenever a person clicks on this listing the company or organization pays a certain amount to the search engines. In fact you have to purchase these 'keywords' making monthly payments to the search engines. The less known phrases cost less and the more popular keywords are expensive. The trick is to purchase less expensive keywords and use them judiciously and at the same time, smartly.

But the flip side of PPC is that it sends both non-business and business traffic to your website and you end up paying for non-business traffic too. It is also expensive as your competitor may outbid you. So monitoring the PPC listing daily is an important daily schedule. Professionals are hired to take care of PPC campaigns who keep in mind the goals, asset and objectives of the online business in mind while designing such campaigns.

In contrast another website marketing strategy tries to divert traffic to your website through natural high rankings in search engines. This method is called or Search Engine Optimization and the traffic sent through this method is called organic traffic. It is not free but relatively cheaper than PPC. SEO does not aim at clicking the site link. It is a simpler technique which aims at getting a higher rank in the listing of search engines (Yahoo, MSN, etc.) whenever a person types in a keyword to search his desired result. The experts make sure that your site is compliant with Search Engine Algorithms and no spamming or "black hat techniques" are used to rank your site.http://www.chennaibizbook.com/gifts-shops/