How to Be an Outstanding Store Promoter?

As effective as in-store promotion is, you need a good representative to promote the product, as they are your best advocate. Here we will address the aspects that make a representative a good store promoter. Want to good store promoters:

1) Understand the basics of sales and Products

2) Keep product deep

3) Provide competent advice (how to prepare the product, how to use the product, product storage, potential side effects)

1) Understand the basics of sales and Products

Product 

Not only should a good promoter have extensive knowledge of the product, but they should also be familiar with the entire product line and the range of products in which they are included. They must also have knowledge of competitors' products.

Placement

Good promoters will know where to place the best for in-store promotion. Ideally, it will be located near the product and in high shopper density areas where your promo is easily seen. The idea is that shoppers "disrupt" your table on your shopping trip. Good promoters will also know the rules for positioning specific items so that they are always in compliance with the retailer or location they are operating outside.

Price

Price knowledge is important, as customers will often ask about the discounted quantity, the regular price of the product, and the promotional price. Price is a big factor in a customer's buying decision, so if you can prove that the discount you are offering is a good deal or that your product is cheaper than your competitors, then you have the customer to buy. There is a better chance of reassuring to customer to buy product.

Promotion

The most important thing is that good promoters should be aware of all aspects of the promotion, from this to the benefits offered to the customer, from marketing materials and point-of-purchase displays to promotions.

2) Keep product deep

Promoters have your direct relationship with the customer, and they should be able to answer any customer questions. Thus, good promoters should have an in-depth knowledge of the product's characteristics, benefits, and its advantages over competing products.

3) Provide competent advice (how to prepare the product, how to use the product, product storage, potential side effects)

An important factor in a customer's purchase decision is knowledge of their product. Good promoters act as teachers, so as to provide a wealth of advice to the customer to assist them in their purchasing decisions. The more informed the customer is, the more comfortable they are to purchase the product. Examples of advice include storage, shelf life, and product effects. Sometimes the consumer will ask for the personal opinion of the promoter - good promoters will respond honestly, but positively.

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