How long should your next promotional video be?

Organisations – whether big or small, are funnelling huge amounts of money in promotional video production in London in order to drive more sales. While the advantages of promotional videos are uncontested, but can a video still be rendered effective even if people are not watching it? Take YouTube for example. On an average, promotional videos on YouTube are between 15-30 seconds long but strangely enough, most of the Internet viewers skip through them following the first five seconds.

Can this audience approach be attributed to their lack of patience? – In some instances, yes. However, in a broad sense, it has to do with the pertinence of a video in their lives. For viewers to be engrossed in a video, it should be meaningful and able to establish a personal connection with them. That’s not an easy feat to achieve. Based on the statistics, an ideal promotional video should only be about 30 seconds long but then it won’t be able to deliver the message effectively. Or will it? Personalising videos rather than adopting them as a sales tactic converses directly to the viewer and consequently, reinforces their motivation to watch the entire video.

As a marketer, you should recognise that there is no “one-size-fits-all” approach applicable to videos. Determining the length of your video is less about time and more about what you want it to accomplish. Hiring a crowdfunding advertising agency in London is a practical investment if you want a video that captivates viewers’ attention and occupies them before they can click away.