4 effective video marketing trends for 2018

In a world where people have become more reliant on social media to receive their daily dose of information, social media marketing has evolved from being merely an option for businesses to an absolute necessity. The type of social media marketing that is evolving faster than anything else is video marketing. This is why it has become imperative for online businesses to recognise the significance of videos.

Video streaming on social media platforms like Facebook and Instagram has amassed a lot of interest from online audiences in 2017 and that is why you should invest in a professional video production company in London as an important component of your online marketing endeavours.

Let’s take a look at four video marketing trends for 2018 that will give your business an edge.

Live-streaming

While the mainstream audience was acquainted with live streaming with platforms like Periscope, this trend is all set to explode this year. Live-streaming as a part of video marketing approach is extremely compelling as it offers users an opportunity to view your business message, goods, and services in real time. This formulates urgency to make a call to action.

Bigger players like Instagram, Facebook and YouTube have already integrated live streaming into their platforms which can be very valuable for your business, considering the customer reach these social media platforms have.

360-degree videos

360-degree videos have been around for a long time but with technological advances they are all set to become the norm in 2018. These videos provide users an in-depth view of the video from every angle, providing a much more immersive viewing experience. Users also have the accessibility to navigate through the angles with swipes. These videos make for a very compelling video marketing strategy because an adeptly produced 360 video can connect with the audience effectively.

1:1 aspect ratio

A good majority of people stream videos on their mobile phones. Consequently, the aspect ratio of the videos is also changing in order to comply with different social channels. While YouTube still uses horizontal terms, platforms such as Facebook and Instagram display videos in a square. Shooting promotional videos in an aspect ratio of 1:1 occupies more space on Facebook’s news feed, improving customer engagement.

3D projections

Video mapping or 3D projections is a new technology that has already been employed by big brands like Samsung, Coca-Cola, and Disney to market their business. It refers to making 3D projections on a plane surface for a more satisfying viewing experience.

You can hire crowdfunding promotion services to produce a high-quality and compelling video for your business marketing needs in order to elicit an emotional response in your target audience. This is more likely to convert them into your potential customers.