How Customization can be a real “game changer” for gaming industry:
Primarily there are four (five if you count the ones your ex played with you) types of games:
- Board games
- Card games
- Video games
- Outdoor sports/games
Three of these are indoor
games that you can play with friends and family. Board/card games are popular
as for most families these are the only way to spend some quality time together
(thanks to mobile phones and internet). These games specially come in handy
around holidays when everyone is practically bored to death as there is nothing
to talk about. In this situation, switching off all the electronic devices and
playing a card/board game is the ultimate solution as people get to spend time
with the family (without getting bored).
Board games:
For board game boxes,
customization is the key. Most Board game boxes are created a lot bigger than
the required size to contain all the components of the game. This can make the brand
look careless. Customer may get frustrated with the unnecessarily large size of
the box as storage can be an issue, some may even stop buying games from a brand
just because of this minor inconvenience. Game brands must invest in Custom game boxes as it will eliminate
the storage issue for the consumer and they will keep on coming back to try all
new/upcoming games.
Card games:
Card games, similar to board
games, hold a special place for family/friends gatherings around holidays. Some
even like to play card games on weekends. These games are like binding glue for
some households, with technological advances our social fabric has tethered.
Using custom game boxes for card
games with attractive graphics and narratives can significantly appeal to the
game.
Video games:
Video games are really popular
with teens and young adults but, lets be honest, if you’re a true gamer, you
stay a gamer for life. Subscription boxes for video games are a booming
business. Customers are always wanting more, innovative and new games. Custom game boxes will change the whole
Game (literally) for your brand. Attractive graphics and sturdy boxes enhance
the usability for the games.
Custom Game Boxes:
Most companies don’t recognize
how fragile a brand can be and don’t invest in customization. Customization
lets your customer know that you pay attention to detail, and lack of
customization can affect your credibility and brand perception. Companies who
do invest in custom boxes for their products, perform significantly well in
market.
If you own a board/card/video
game business, custom packaging should be on top of your marketing strategies.
Outsourcing a packaging setup can be cost-effective as it saves you time and
money (in terms of hiring a separate creative and design personnel).
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