For Daniel Assouline, Upclick Must Extend Its Frontiers
Even conservative estimates are forecasting the growth of e-commerce to be 16 percent every year in the United States.
And we can be reasonably sure Canada is not lagging far behind.
Yes, it is true brick-and-mortar shops with online presence have the lion’s share in the digital space.
But Daniel Assouline, Montreal IT specialist insists that Canadian entrepreneurs still have plenty of opportunities to break in the market.
For Daniel Assouline, Upclick provided a singular opportunity for entrepreneurs to migrate their businesses from brick-and-mortar to online mode.
Upclick proved to be a great success. It offered an optimal billing solution to online retailers.
But more needs to be done.
Any platform gets outdated in no time. Old eCommerce solutions become obsolete and unworkable. Consumers’ expectations are high as they demand continual quality upgrade.
Consumers want:
•exceptional mobile experience
•seamless feel across all channels
•up-to-date and modern payment models
Stress on user experience
Let us focus on one issue that is probably one of the most important – user experiences.
As more and more individuals are becoming savvy online shoppers, user experience has become fundamental to online success in retailing.
With lot of consumers now browsing on mobile, it is imperative a retail website must be made mobile optimized.
As Daniel Assouline says, “For mobile optimization a retailer’s website must be made easy to navigate and quick to load”.
Today users are shopping online on the go and not necessarily while at home. They shop while travelling in a train or in a bus, or simply while strolling in a garden.
A smartphone is a huge marketplace squeezed into a handy gizmo. It can do wonders to a web retailer provided the merchant fully harnesses the power of the mobile.
To stay ahead of the curve, online retailers must take into consideration following:
•The buttons must be spaced adequately – Nothing is more annoying for a shopper than to accidentally click the wrong button or a link. To ease the shopping experience retailers must optimize their sites accordingly.
•Navigation must be simple – A mobile provides less space to browse. Retailers must display the most important information to ease transition from browsing to checkout.
•It must have a simplified checkout – A simple check out system adds to the buying experience.
This list can go on, but as Assouline pointed out, mobiles will become the prime shopping platform in the future. Unless entrepreneurs focus on optimizing their websites for smartphone, they will lose out on opportunities.
For Daniel, Assouline, Upclick was the starting point that spurred Canadians to go online. Upclick made online payments simple.
But he realizes that more needs to be done to keep Canada a strong contender in ecommerce.
People tend to be discriminating while shopping online. If an “across the border” product appears attractive, they will grab it up in no time.
With Assouline’s inputs Upclick is continuously fine tuning its payment processing platform. It is increasing merchants’ online sales on every channel.
After all, a payment processing solution must provide merchants with a large geographical reach.
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