SEO is a popular buzzword on every agency in Mumbai. It’s what marketers talk about, it’s what brands expect their sites to be equipped with and it’s what SEO companies in India expect to excel in, and rightfully so. Some say it’s an exact science while others constant talk about how rules shift and change.
The latter is definitely true, effective SEO principles have shifted over the past few years. At The Neon Tree, we take pride in keeping up to date with the best SEO practices so we can help you stay competitive, even when the SEO landscape constantly fluctuates. So whether you’re interested in driving traffic to your site or e-commerce, here are five tips you’d want to know:
1) Intent is now important.
Previously, it was the exact keyword that resulted in a click. Now,
Google and other search engines are interested in the how – how people
interact with your site. Are they finding answers they’re looking for on
your site? So not only does the click matter, but also the post-click
activity. This basically means you have to satisfy user intention.
2) The concepts of keywords
Using correct keywords in the meta description and body copy used to be
the one cardinal SEO rule. That rule has been a bit bent of late. Google
now has the ability to interpret meaning. If you want to be known as
the “best bakery in Khar”, it used to be important to repeat the phase.
Now, you can talk about genuinely about bakeries and pastry and food in
Khar and Google will be able to pick up on this semantic meaning. In
fact such synonyms and related keywords to just “best bakery” will be
qualify your piece as a better article. In terms of best keywords, stick
to three, four or five-word queries.
3) UX
Google is updating it’s algorithms like nobody’s business. Every change
however is searched on the audience, and how to better the user
experience. A good tip for SEO Agencies in Mumbai and around India (and
the world) is to focus on creating the best content out there for the
specific topic. If you can prioritize giving value to your audience,
that’s setting yourself up for advantages.
4) Size does matter
Gone are the days were 300 word articles was considered substantial. The
sweet spot is to now aim for 1,200 to 1,500 pages; this is obviously
quite long and takes preparation, but we promise it will help! Longer
articles are now known to get more traffic, and they are being ranked
higher in SEO. For easy user consumption (remember, it’s all about that)
segregate content with bullet points, photos and sub headings.
5) Mobile & images
It’s all happening on your iPhones and Androids. This means, anything
you create or produce should be easily viewed through the phone. This
also includes making sure you can search for your content via mobile. As
for images, stay away from stock photos – they are pretty pointless.
Invest in unique personalized images – they’ll do more to attract
attention.
So to sum up our SEO talk, make sure you focus on the audience. Produce content that adds value, and present it in a way you’d be happy to receive – this will automatically help with SEO and traffic. Best of luck!
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