Few important things to know about content marketing

In the big world of online marketing, content marketers are the true, unsung heroes. They collect facts, make slides, play with words, pictures, and graphic presentations to create conversations. After all, this is what online marketing is all about—creating personal conversation with your customers.

But can your company actually create effective content strategy if your content curators are loaded with other “unimportant” tasks. 

Writers, graphic designers and advertisers are creative people and they need their own space so that they can develop something valuable for your company.

Unfortunately, content marketing is a domain which remains unexplored by many businesses. And unfortunately, there are people, even in the digital marketing domain who think that content marketing and content writing is the same thing.

But being all said and done, the good thing is that there are SEO services in Mumbai India who know how content marketing can be effectively used to unleash the true potential of advertising world.

Here are a few marketing techniques that content marketers apply to make their copy interesting, engaging and convertible. Have a look:

Use Visuals

Human beings process visuals 60,000 thousand times faster than plain text. Hence, engaging in that laborious task of writing 1000 words every single day makes no sense when a few info-graphics and pie-charts can do the same job. Your website should educate and inform your audience than preaching. Imageries work wonderfully and help the customer retain much more information about their products and services. 

Write the viral content

The formula here is simple—be funny, be edgy, be shareable. We suggest you to not get stuck in the ‘utility rut’. Not every piece of content is destined to get famous and that’s why you have to keep on working on your written content to make it edgier and more readable.

Choose the right platform for your content

Well, the most important thing that content marketing professionals overlook is the way people are consuming content. The way a personal anecdote of making a lemonade can be shared on Instagram, can never be shared on Medium.

It is high time that both marketers and writers understand that every platform has its own personal voice and depending upon that people come on that. Fortunately, there are SEO companies in Mumbai who know how to use every single medium effectively.  

Think beyond blogging

Blogging is important but it is only the means, not the end. Blogs do not create conversations and that’s what the entire point of modern-day marketing. Yes, website content is important but that does not mean that you have to sit for hours to churn rather complicated content. Use social media platforms like Facebook, Instagram and Twitter as they reach larger people in a short span of time.