7 points to keep in mind for SEO

Search Engine Optimization or SEO as it is popularly known, may appear like the latest revolution in marketing, but it has been around since the mid-1990’s. SEO has become a game changer for businesses these days and no business can avoid learning the ropes of this process, as it hugely impacts the online visibility. This fact is highlighted by the rapidly increasing number of social media marketing agencies in the recent past. We have compiled a few points to keep in mind when setting out on the journey of optimizing websites.   

1.       Focus on one thing: Your website can have a lot of things, but it’s always better to have one primary focus. It makes the process of selecting keywords easier.

2.       Place keywords where they matter the most: The strategic placement of keywords lies at the heart of search engine optimization. Include that “one thing” literally everywhere, from the tagline to description to page content, etc. It’s all about placing them where they matter the most.

3.       Remove anything that slows down your website: In the current fast paced lifestyle, speed is the key to woo your customers. Page load time is critical in determining whether you retain or lose a customer, so do away with anything and everything that makes your website slow, like images, unnecessary plug ins, videos, etc.

4.       Link to other websites with similar content: It may seem like an odd decision at first as you are providing people with other options for the same business as yours, but hear us out. Provide links to other blogs, resource pages or link lists, so when people click on them, it’ll tell the search engine that you are a trusted source. Keep in mind to place these links sparingly.

5.       Update your website frequently: Empirical data shows that sites which update their content regularly, as compared to those who have a static content, do well on search engines. No wonder then sites like Wikipedia are the first ones to pop up on your screen, as it is constantly being updated.

6.       Stop changing your domain name: You may think that launching a new blog every 6 months will aid you in increasing your reach, but that’s not how it works. The age of your domain name is a major factor for raking high on the search list.

7.       Write like a human:  The most important thing that would attract viewers to your site, even if you rank highly on search engines is the content. Offering them boring content, which feels like has been written by a bot will not work under any circumstance. Write great stuff and have patience with your website.

We have laid the ground work for search engine optimization for you. However, it’s always a good idea to invest in hiring professional SEO services. SEO services in Mumbai, India are in plenty, but now that you are equipped with the basic knowledge related to SEO, you can make an educated choice and opt for the best.