Everything You Need to Know About B2B Marketing Data

Earlier, around 50% of B2B companies created marketing campaigns on the basis of experience and intuitions. However, B2B businesses are slowly changing how they market their business offerings. 

Data has become the most influential factor when it comes to making business decisions. Data is at the heart of every successful marketing campaign, today. Without referring to the data, you would be playing the guessing game, which often leads to losing more customers than you gain.

B2B data consists of all business-related information, right from the date of commencement, number of partners to revenue and contact details. You can use this data to understand your target customer before you pitch your product or service to them.

How is B2B Data Helpful?

Businesses find it difficult to engage with their target audience. In fact, a lot of businesses have a hard time identifying their potential buyer. Data helps you understand your customers, so you can prospect better. Once you have understood who your target audience is and what they are like, you can plan an effective marketing strategy.

The use case of data does not end at helping the marketing team. You must share this data with the sales team as well. If they know who they are talking to, it would be easier for them to prepare an effective communication strategy.

Although business data is deemed useful for B2B businesses, getting your hands on reliable data is a challenge. There are two ways you can generate B2B data, 

a. Manually

You can ask your marketing team to build B2B data by applying data generation strategies like content marketing (writing blogs and creating microsites), email marketing, search marketing (SEO), social media, etc. As your team is manually building the data, it will be insightful and reliable. However, it is a slow process. And due to the increasing competition, you surely do not have the time to study your target audience manually.

b. Buying from Online Vendors

You will find a multitude of vendors who sell B2B leads online. But, most of them provide outdated data. A marketing campaign that’s created on the basis of stale data is most likely to fail. Also, there is a higher chance that your competitors are using the same database. Hence, buying business data from vendors is not a favourable option.

So, how else can you receive reliable customer data?

You can make use of Dun & Bradstreet’s sales and marketing solution, iAccess to generate business data.

D&B iAccess helps you perform company search and prospect strategically. The tool helps you ascertain the credibility of your targeted business. It provides detailed information, which includes the company’s paid-up capital, number of owners (and their names), public documents, etc.

Using Dun & Bradstreet’s iAccess is one of the best options because they are amongst the most well-known commercial data providers. They refresh their database 5 million times a day to provide us with the latest business update.

You might have the best B2B marketing professionals, but if you don’t know what your target audience is like, your marketing campaigns are most likely to fail. Hence, make sure you know who you are pitching your products and services to.