Evaluation Techniques of Advertisements &Promotions in UK

Advertisements and Promotions are the brand images of any company; they show the picture about any company’s or industries’ future direction with kinds of offerings. Since, the impact of advertisements and promotions is unparalleled as it creates a direct impact on the minds of consumers about upcoming products and services; it also creates a mass-wide representation or a picture about the values to be provided, it is very necessary to have a watch on the messages being delivered and promises being made through them. In the interest of consumers, stopping false claims & promises and to make this industry work on ethical practices, the governments of various countries have applied various laws, regulations and policy frameworks, which are to implemented and followed by the various stakeholders of the advertisement and promotions industry

Some of these acts and regulations are explained as –

Consumer Protection from Unfair Trading Regulations – It is a statutory instrument applied in United Kingdom, for protecting the general consumers in UK from any unfair trading practices done by any company registered in UK. The Office of Fair Trading under the supervision of Director-General of fair trade ensures the fair trading practices by taking appropriate legal measures, such as injunction or litigation against the unfair practice engaging companies.

Sale of Goods Act and Supply of Goods and Services Act – They regulate the various nuances of goods and services sales and supplies, they keep measures and checks in terms of selling to consumers and supplying them by various companies. They ensure promised delivery status of all the factors, as mentioned during the promotions or in any document of legal binding like purchase bills.

Distance Selling Regulations, Consumer Credit Act and Data Protection Act, - These are some of the acts which help the officials in regulating various nuances, like, data security, privacy norms of the consumers, financial credit and risk ability of consumers etc.

Advertising Standards Authority – United Kingdom’s independent regulator of advertising across all media is the Advertising Standards Authority. They are the overseer and apply the Advertising Codes across the industry and are framed by the Committees of Advertising Practice (CAP). Their working includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 

Ethics, Consumerism and Public opinions – Advertisers including the agencies and the sponsors nowadays have started to engage in self-regulation, which is a kind of phenomenon of checking oneself and evaluating before making any promises or delivering information through advertisements and promotions. The onset of Internet and its aspects like, Social Media, Blogs, Mails and Websites has led to a kind integration and unification of consumer voices by lending it a platform. Increased consumerism and public opinions nowadays are of extreme importance, because of their sensitive nature, ability to create impact on others and rapid transmission over a short period to many co-consumers

Check more skills improvement assignment by Assignment Writing Service