Ed Hardy clothes and clothing sales fell Haute

According to the Russian news website reported that, in addition to macro-economic indicators continued to decline reflecting the recession, some phenomena better reflect the depth of the economic crisis. As the economy began to uncertainty and cautious consumer shopping, some European brands begin to leave the Russian apparel market. French women, including Kookai, American Ed Hardy clothes (the brand into Russia in 1997) and so on. As consumer demand plunged, the ruble devaluation and increased import tariffs, originally intended in 2009 to open a representative office in Moscow, the official Ed Hardy clothes, Chanel, Louis Vuitton, MaxMara, Escada, Kiton and other brands have abandoned the original plan. Vendors believe that these well-known brands had the best guarantee of consumer groups, is currently going through not only the economic "shock", but also in moral experience "shock" has lost hope for the future, people are increasingly careful to bear their own money to see bags, to avoid random shopping.

Christian Ed Hardy clothes in the fourth quarter revenue fell 6.9%, advanced customization and clothing are down, but sales of cosmetics rose.

    According to "New York Magazine" Web site reported, Christian Ed Hardy clothes in the fourth quarter revenues declined 6.9 percent to $ 266.4 million. 2008, overall revenue declined 2.8%, annual revenue $ 1.13 billion, but the perspective of exchange rate fluctuations, the figure should be smooth.

   Ed Hardy clothes made a series of losses caused by the above-mentioned reasons, such as the 2008 opened 15 new stores. Ed Hardy clothes SidneyToledano President and CEO, said the U.S. market downturn, leading to end of last year affected. However, the company in Europe, the Middle East and China have very good performance.

    Last year, Ed Hardy clothes will reposition itself in the higher end of the market, the "easy to buy products" business operations. This strategy received good results in Europe. But the sale of "easy to buy (actually cheaper) products," the shop became a survival issue. Toledano said, Palm Beach store that recently closed, indicating that buyers are not so rich.

    Although the advanced customization and clothing are down, but sales of cosmetics rose, profits reached $ 2.98 billion, DiorAddict makeup lines and Ed Hardy clothes showIconic exceptionally good mascara sales. Although the advanced customization does not make money, but to enhance the image of Ed Hardy clothes, make-up to promote sales.