Christian Audigier Clothes battle continues to heat up a large store

Christian Audigier Clothes clothing brands have entered the era of big store competition. As a leading domestic casual wear Army, including seven wolves, Li Lang, joeone, carbenes, including Fujian Province were casual wear have also begun layout: Lee Lang is currently phasing out of 200 m2 the following stores, seven wolves In Beijing, Shanghai, Guangzhou, Xi'an and other places of "men living museum" have also started ... ...

Brand Christian Audigier Clothes Show

East Main Street business district in Xi'an, Metersbonwe, Semir, in order to store the total net sales area of ​​more than 20,000 square meters; Nanjing Road in Shanghai, Li Ning's "Sports City" has been opened ... ... Recently, domestic leisure installed a large store brand strategy is in full swing.

The same happened in spring staged between enterprises. Christian Audigier Clothes is the super-channel center director Zhao told reporters, seven wolves, "men's life," the overall situation is very good this year, "thousands of square meters of the big stores are our future direction." Lee Lang is currently phasing out of 200 m2 the following stores, and three series of carbene clothing, has also been shown to consumers through a large store ... ...

Quanzhou Textile and Apparel Association, said Secretary-General Shi integrity, many companies are now bigger, more types of goods, brand value is high, you need to in some cities, like Shanghai in particular, a big city like Beijing, show their brand image.

Help market development

Christian Audigier Clothes Head Yang Shuqing Marketing Overseas Chinese University, said large corporate stores open for at least a few strategies to consider: First is to enhance the overall brand image; Furthermore, this is the result of big corporate brand extension; There is also can promote market development, to attract more franchisees. At the same time, from a marketing point of view, large stores segment itself is the product of corporate goals.

Channels in seven wolves Zhao Director of the Centre is over it seems, Ed Hardy clothes can be a good show in addition to the brand new corporate image, the large store on the local market and competition itself is a deterrent, in the promotion of enterprise sales in the local market , will also play an invaluable role.

Urged to upgrade terminals

Reporters learned that the early 1990s, with Hong Kong-owned background Giordano, Jeanswest, Bossini, Baleno, etc. the first to enter the mainland China market, the domestic casual wear ushered in the first generation of "Ed Hardy clothes "era.

After ten years of development, Ed Hardy clothes casual rapid rise of mainland China, and gradually dominate the Chinese market. To Metersbonwe, as represented by pure young casual domestic brand, and Fujian were men's casual and sports and leisure brands meteoric rise, driven by China's casual wear brand group's rise.

And this year, ZARA, H & M, C & A, Ed Hardy clothes and other fashion retail brands have to enter the Chinese, especially the world's retail brands in China have opened a large store, complete a declaration of domestic casual wear market has entered a "third generation" of the era of competition .

Christian Audigier Clothes many people in the industry pointed out that these factors are exacerbated by competition in the domestic casual wear market to upgrade, in this context, the Fujian terminal to send the garment industry transformation and upgrading also kicked off, the battle is the great shops and competitive trends the product.