Does Indian Language Content Have Role In Shaping Digital India?

With 786 different languages and a wide range of cultures, India is the most diverse country. Of 786 Indian languages, 220 languages have died in the last fifty years.

Also, 197 languages became endangered. The Indian languages get further divided into four subcategories. These include definitely endangered, vulnerable, or severely endangered as well as critically endangered.

When it comes to digital marketing, all regional languages have become non-existent. Since it is essential to realize the importance of content marketing, using proper software to write local language content becomes necessary.

Likewise, the keyboard for Indian languages has become necessary and makes it easier to write impeccable content.

Overview Of Digital India Phenomena

Due to the rise of cheaper devices, internet, and gadgets, Indian is moving towards becoming a digital country. 111

The current media companies have utilized content marketing by using content management and social media as communication modes.

People access information on laptops as well as mobile. It is essential to note that in 2017, over 20% of the population owned a smartphone. Now, the figure is rising.

The Language Of Internet

About 80% of the internet contains English content. Also, it is essential to note there is a severe shortage of content marketing in regional languages.

There are no content marketing companies providing content in regional languages. It is to say there is no counterpart of popular websites in regional languages.

Most content creators depend on the keyboard for Indian languages to create impeccable content in regional languages. Moreover, India has a diverse audience looking for content in different languages.

The Study By Google And KPMG

India has a population of 1.324 billion. Of 30% are illiterate, only 10-30% understand English.

According to reports by Google and KPMG, 70% of India's population must trust content in their language. Also, the world is becoming information oriented.

However, the lack of Indian language content marketing websites in Indian stops people from accessing information and makes them knowledge deprived.

A study suggests that among internet users, the most preferred local language includes Hindi or Bengali.

Hindi is one of the popular languages with English. Research suggests by 2021, 38% of the Indian internet user base should prefer content in Hindi.

The Business Perspective

In today's India, organizations are shifting from conventional methods to the technology inclined ones. Also, the way products get sold has changed.

It is best to use the keyboard for Indian languages to write impeccable content in Hindi, Bengali, or Assamese.

The real purpose of content marketing websites and social media is communication. If content marketing companies fail to communicate with audiences and readers by providing content only in English.

It is the reason why most businesses depend on the right software to write content directly instead of translating it.