Do Online Press Release Sites Really Boost Your Business?

When you own a website that delivers education-related products and you desire media coverage, you will need more than just a press release. While online press releases sites will definitely help to generate more sales, what really works is when you can give your audience interesting stories which promote the brand image and are also relevant for your customers.

How can online press release sites come up with better quality press releases?

Ø  An online press release can become more meaningful when you are providing news of a new product or service launch, and especially if that product happens to be unique. When you cannot launch something that is innovative and offers a unique value for your customers, you will find your press release wanting in nature.

Ø  When you have ample customers and a large client base you may use data to get earned media coverage. This is because all reporters crave unique statistics and fresh data when writing blogs and articles. If you can deliver that to these writers, you will see that these statistics are being mentioned over and over again on the internet, which will lead to more and more links to your website.

Ø  Another easy way to make your online press release better is to mention major milestones. For instance, if you are the first company to have started something substantial or if you have just got your 10000^th user, you can always promote these events.

Ø  You can even write company stories on how the company culture has led to an excellent turnover rate and divulge the secrets to your success to make the audience more interested in what you have to offer. You could even mention a future event you plan to host and which may be of great interest to your audience. If you can get popular speakers and celebrities to attend such events you are sure to come into the spotlight.

Ø  News jacking can be a great way to make your presence felt. In case you come up with a unique solution to an existing problem or a new angle to an educational challenge, you can be rewarded significantly. But you must act really fast in order to get the benefit.

Press releases are definitely a time-tested and valuable tool for generating higher sales and promoting your company’s name. But you must have the right strategies for identifying the best stories and then pitching the messages rightly. This is why you should be wary of shiny press release services which fail to deliver the desirable returns on investment or the kind of coverage you want. You need to find a company that has been in this industry for many years and knows how things work. It is therefore recommended that you verify the company credentials and look at its staff before you pay for their services to write and distribute press releases for you.