Press Release Submission – A Few Things You Must Not Ignore
A press release is targeted news, and if you target your story with the right strategy, you can have scores of people visiting your site for business or to know about your company.
Google News is a big player in the realm of news distribution.
It boasts of comprehensive up-to-date news coverage accumulated from sources all across the globe.
Google has introduced Google News as a content syndication platform that organizes global news in several ways to make it convenient for users to access.
You stand to get thousands of clicks to your website from Google News.
The question is how to submit press release to Google.
Savvy bloggers and news publishers are already tapping into this awesome platform to get targeted traffic and better visibility.
But keep in mind that Google News is meant only for sites that publish well-timed topical content.
According to Google, news is “newly received noteworthy information about recent and important events”.
Google News sends billions of clicks to publishers each month all across the world. So even if you get a miniscule fraction of this, it will translate to a huge number.
But then it is no cakewalk submitting to Google News.
You need to follow some best practices to get added to Google News and get your news or content indexed and ranked.
You must adhere to the principles of good journalism.
These principles are nothing new.
• Your story must answer who, what, when, where, why and how.
• It must be truthful & accurate.
• It must be transparent and have clarity.
• It should be balanced finely.
Here are a few other things you must keep in mind.
Originality
Do not plagiarize.
Google is not interested to syndicate content that has appeared elsewhere. Its search algorithm will make sure of this.
Let your story have accurate data points from sources that are reliable and trustworthy.
Google is a major search engine trusted by millions. Any story that is bogus or false will result in disaster.
Importance of headline
Let your news have keyword rich headlines that communicate the essence of your story.
Remember – Your headline makes a promise to your audience. Live up to it.
Make it concise and plain – yet it must convey what follows so that the reader retains interest.
The key things to note are:
• Do not repeat words.
• Use active voice.
• Write in present tense.
Timely news
If your story is not timely, it is not news – as simple as that.
If you want to get traction, timing is everything.
Establishment of authority
You surely want that the release must enhance your business credibility and authority.
Avoid hype by making your story look like a sales page. Such content is not news and inappropriate as a press release.
You can use quotes from people or subject matter experts that will support your product or information.
Do not ignore SEO press release distribution approaches
If your release is keyword optimized it will help in popularizing your products/services on the web.
Finally do not forget to proofread. Small errors can negatively impact your professionalism.
Resource Box
Max Newswire is a well-known press release and distribution service with high-class infrastructure setup that promises clients fast and effective reach for their news. This company offers innovative and market leading solutions powered by the best brains in their respective field.
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