Direct Selling : Why It Is The Most Successful Business Of The 21st Century
Direct Selling : Why It Is The Most Successful Business Of The 21st Century
Some people call it the business of the 21st Century; others call it the Resession Proof Business! This is one industry that has grown steady for the past 20 years, jumping over 91% increase. This is one industry that enjoys annual sales of $30 billion in the US alone and over $100 billion worldwide! This is the industry which is called Direct Selling.
For 13 million Americans and 55 million people worldwide who is part of it today business is Booming! There are four reasons why business is booming for this industry:
- Word of Mouth Advertising
- The Home Based Business
- Low Risk – High Return
- No Experience Required
We are living in the information age, where the influx of messages which we receive is just immense be it TV ads, Billboards, better advertisements which has resulted that we do not trust the media overload anymore.
However we do still trust the recommendation of our friends and family. It is a simple fact of human nature which is obvious to all!
Word Of Mouth Advertising:
Nothing sells better than a friend’s recommendation, also known as Referral Marketing, Word of Mouth or even One to One and the bottom line is that this is big business which is the motor of Direct Selling.
Instead of paying millions for traditional advertising, direct selling companies instead pay the people who use, love and passionately talk about the product, their products and services. These person to person recommendations might take place at work, in a coffee shop, on the phone, on the internet, just anywhere. The famous and successful book author and entrepreneur Robert Kiyosaki calls this business – “The Business Of The 21st Century”
Generations ago, the safest path to financial success was to go to school and get a good job with a good company. Going into business was then known as risky. Today it’s just the opposite. Today we are seeing that more than 1 out of 8 households contain a Home Based Business. According to the author of “The Next Millionaires” Paul Zane Pilzer- “We are in the midst of a boom in home based businesses and its showing no sign of slowing”.
Home Based Businesses:
Working from home means you no longer have to commute and no more bosses. You get to choose how many hours you want to allocate for your business, your partners and you will be promoting product and service which you are enthusiastic about.
Previously the only way to secure a pension and good health insurance coverage was to work as a company employee spending 40 years working for an average of 40 hours a week and ending up with a pension of 40% of your final income if you are lucky.
Well there is another solution – Home Based Business. This is not the way in the future but instead the way for the present. Countries worldwide are recognizing these highly developing industries and we are seeing laws being put in place to accommodate the requirements of home based businesses.
Low Risk - High Return:
Creating your own business from scratch can be expensive but not with direct selling. The reason being that as opposed to starting your own business where you have to provide for the necessary tools, direct selling industry will provide you with the tools which you need to start off and to become successful. You will have access to training, systems and mentors who will help you start off your business. In most cases the start-up costs are low so that even if you are tight on budget, you will have an opportunity of starting here in the direct selling business. This obviously makes direct selling a practical and accessible method for millions to earn additional part time or even full time income.
This is the aspect of direct selling – copy eye of yet another bestselling author and financial planning expert – David Bach said “The beauty of direct selling is that it’s all done for you. All you need to do is to find a reputable company that offers a product or service you believe in and can get passionate about”. Jim Collins and selling author of “Build to Last – Good To Great” summarizes the advantages of direct selling as: “This business offers the most systematic way for ordinary individuals to achieve economic success”
No Experience Required:
I believe the strongest reason of all why this industry is so successful and popular is that anyone can do it. Success in direct selling does not require any specialized education or business background and experience. In this market there are not ceilings, no discrimination being it gender or otherwise. This is an entrepreneurial opportunity where people can use their talent and their passion toward achieving their great goals.
If you are ready to start building your own direct selling business please feel free to contact me and I will be happy to show you how to start, offer you free training and mentor you on the way to success.
Comments (11)
Cheryl Baumgartner
12
Medical Billing/Coding/Insurance
This is a great article Elizabeth. Direct selling is and has always been a dependable income source. Just think of the many companies out there that are still going strong and have become household names all from direct selling. another thing that I have noticed with these companies is that the big companies usually have quality products. They know that they have to compete with retail outlets and tend to offer products of amazing quality for lower prices.
Ner G.
5
consultant
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Elizabeth Horlemann
6
Internet Marketing Consultant
Wow, thanks everybody for the wonderful feedbacks. I happy to know that you found the article useful as I am a believer and committed home based business entrepreneur and would like to share as much knowledge as possible to people who would like to succeed in their business endeavours. Cheers!
Nilam Patel
11
Internet Marketer
Nice one...i like it.
Melvin Jackson
4
Direct selling was the first form of selling. It is the root to our economy. Now there is so much high tech stuff we have falling from our roots.
Ner G.
5
consultant
thanks! i like it!
Sig TeamSig
7
Marketing
This article is well written, and got a lot of good info. Keep it going! Homebusiness are here to stay, and GROW!
Elizabeth Ratnik
7
entrepreneur
ya, home based businesses are the best because any idea you come up with can be made into a home based business. All it takes is knowing the basics of what you want to sell and how you want to sell it followed by the development of the systems to sell the product.
The product I sell is advertising for the multitude of money making opportunities that exist and attract those looking to get rich quick on the internet and the method by which I sell that advertising is through text ad exchanges.
Dave Saunders
10
Internet Marketer
Very nice article Elizabeth. Yes the home based business is booming.
Marcy McManaway
7
Marketing Specialist
Very well written article and I agree that the home based business is here to stay...
Rashid Mehmood
7
Internetmaker, Article Writer
well i agree with you because there is low risk for selling and trusted i like it