Difference Between Shopify, Magento and WooCommerce
Shopify
In the BuiltWith Top 1 Million of eCommerce websites, Shopify, which was
founded in 2004, maintains a 21% market share, placing it just behind
WooCommerce in second place. Shopify filed for an IPO in May 2015 at a price of
$17 per share, and since then, the stock has totally skyrocketed to $372,
placing its market valuation for 2019 at $43 billion. So, yes, Shopify has
experienced significant growth over the previous few years and is currently
experiencing strong momentum.
The primary way that Shopify stands out from the competition is that it
provides the fastest way possible to set up an online store.
In fact, everything is included; you don't even need to worry about
choosing a hosting company or installing any software. The premium hosting plan
provided by Shopify comes with unlimited bandwidth, a built-in CDN, and routine
site backups. Additionally, unlike WooCommerce or Magento, Shopify takes care
of updating and maintaining the underlying software for you.
Therefore, all you need to do is create an account, select a theme, and
begin adding products. If you'd like, you can also add a custom domain name
(highly recommended).
You won't need to spend any time thinking about developing a payment
gateway, setting up a safe shopping cart, or creating a system for monitoring
orders because all essential eCommerce functionality is supported right out of
the box.
This gets me to my second topic, which is about the design of your store,
which is based on your theme selection. These expertly created themes function quite
similarly to WordPress themes: They offer certain fundamental capabilities as
well as a template for the layout and appearance of your website.
Both official Shopify themes and themes created by independent developers
are available. Shopify presently offers 64 premium alternatives with prices
ranging from $140 to $180 along with eight free themes.
Most themes include a tonne of customization options, and Shopify's
user-friendly interface lets you easily alter the appearance of your site. This
means there isn't ever a need to write a word of code, while developers are
free to add their own customizations by directly modifying the HTML and CSS.
It's also important to note that, despite the themes' primary focus on
eCommerce, they offer support blogging features for individuals who want to
experiment with content marketing.
You can use applications to increase the functionality of your store, much
like with WordPress. Thousands of apps for a range of purposes, including live chat, drop shipping, automatic currency conversion, variable shipping
rates, and accounting software, are available in the Shopify App Store.
Although some apps are free, many of them demand a monthly fee.
Direct access to your server for complete customization flexibility is one
thing you do not receive. Unlike WooCommerce and Magento, where you have access
to the underlying software, Shopify is a hosted solution. This could be
problematic if you need to modify your store in ways that you can't do with
applications, HTML/CSS, or themes.
You must subscribe to one of Shopify's three plans in order to use the
platform:
Online transaction fees for the no-frills version of Shopify, which costs
$29 per month, are set at 2.9% + 30c.
Gift card support and professional reports are included in Shopify's $79
monthly plan, and the online transaction cost is reduced to 2.6% + 30c.
Advanced Shopify, $299 a month, includes all the features of the other
versions as well as real-time carrier shipment and an advanced report builder.
The cost of an online transaction is now 2.4% + 30c.
It's vital to keep in mind that these processing costs are based on the
supposition that you use Shopify Payments' official service. Shopify adds a fee
on top of what the third-party payment processor costs if you choose to use
your own payment processor (like Stripe or PayPal). Depending on your package,
this price ranges from 2% to 0.5%.
Shopify furthermore provides Shopify Plus, an enterprise-focused package
with greater flexibility, starting at $2,000 per month.
Magento
The following is Magento. Since its founding in 2008, Magento has been
owned by a number of different companies, including eBay, before being
eventually purchased by Adobe in 2018. According to statistics, Magento powers
9% of the top million websites' eCommerce businesses, placing it a distant
third behind Shopify and WooCommerce.
The Magento software can be used in one of two ways:
Similar to how you can install WordPress, you can install the free,
open-source Magento software on your own web hosting. You can get this, which
is known as the Community Edition, from this page.
Magento Enterprise Edition is available for purchase, with prices starting
at $22,000 and increasing from there.
We are going to concentrate on the free, open-source Community Edition because
the Enterprise Edition is so expensive.
If you're a skilled developer, this won't be a problem, but if your
technical skills are far below average you're probably best off searching
elsewhere. The Community Edition has a much steeper learning curve than
Shopify.
To install Magento, you'll need to pick a hosting provider, preferably one
that can handle the demanding resource requirements of a Magento website.
Installing themes and extensions will let you decide how your site will
look and perform (the Magento equivalent of WordPress plugins). You can
purchase themes and extensions from third-party marketplaces or through the
official store, which has a good range.
A word of caution: Magento themes and extensions can be pricey, especially
if you're used to the cost of WordPress products. For instance, it's not
uncommon for extensions or themes to cost $300 or more (though you can find
cheaper options, as well).
The similarities between Magento and WordPress stop at this point. The main
distinction between the two is simple to see: Magento is only an eCommerce
platform. Due to Magento's complexity, even basic activities, like adding
extensions, may require the assistance of a specialist.
However, the Magento core is the most potent eCommerce platform available
and has a long range of capabilities. There are too many to list here in full
(see this page to view them all), but the following are some of the features and
capabilities you have access to:
·
Create product bundles, cross-sell related items, and upsell.
·
Each product category has its own landing page.
·
Flexible pricing guidelines and promo codes.
·
One admin panel can be used to manage all Magento stores.
·
Show as many product characteristics as you want, such as size, color, and
style.
·
Registered users have access to a dedicated account dashboard.
·
checkout on one page.
·
built-in wish list features
·
SEO URL rewrites.
This is in addition to all of the other core eCommerce features that are
necessary for online stores, such as product pages, shopping carts, payment
gateways, order management, etc. The Authorize.net and PayPal gateways come
built-in by default, but you may add a tonne of other gateways using
extensions.
WooCommerce
Finally, WooCommerce, an eCommerce solution, is something that every
WordPress user should be familiar with. According to the statistics,
WooCommerce is the most popular option to create an eCommerce store, and with a
22% market share, it just edges over Shopify to take the top spot.
In May 2015, Automattic purchased WooCommerce in a deal reportedly worth
$30 million. If you are unfamiliar, Automattic, the business that runs
WordPress.com, has a current market value of $3 billion. We merely provide that
information to show that WooCommerce, like the others, has the financial
backing of a billion-dollar corporation.
WooCommerce is a WordPress plugin, therefore you'll need a
WordPress-powered website to use it. WooCommerce is not an all-in-one solution
like the two specialist eCommerce platforms mentioned so far.
The fundamental WooCommerce plugin is free, just like the basic WordPress
software, but you'll probably need to buy some premium extensions to set up a
working store.
WooCommerce provides eCommerce capability for your website right out of the
box. After installation, you can add products to your website with their
associated specifications, photos, prices, and other details. Visitors can then
add these items to their shopping carts and proceed to the checkout to make
payments.
WooCommerce includes an easy setup wizard to assist you in setting up your
store, including instructions on how to connect to payment processors like
Stripe or PayPal, create shipping zones, and more.
WooCommerce also includes tools to make it easier for you to figure out
taxes and shipping costs automatically.
It's also one of the most user-friendly eCommerce platforms, and since all
order handling is done through the well-known WordPress back end, WordPress
users will feel right at home.
Of course, your site's design is among the most crucial elements to
consider before starting a business. Thankfully, the majority of WordPress
themes already support WooCommerce, and WordPress.org and marketplaces like
ThemeForest also host thousands of specifically designed WooCommerce themes for
every imaginable market:
The marketplace for extensions is where WooCommerce really shines. You may
take advantage of the 50,000+ free plugins at WordPress.org as well as
thousands of paid choices because it's built on WordPress. WooCommerce is so
well-liked that you can also discover thousands of plugins made expressly for
enhancing WooCommerce.
In reality, you can find almost a thousand free WooCommerce plugins by
searching for "WooCommerce" on WordPress.org (our favorites).
Additionally, there are another 330+ free and paid extensions available on the
WooCommerce website's extension marketplace.
Some of my preferred extensions are:
Customers can make regular payments to you with WooCommerce Subscriptions
($199).
Product Add-ons ($49) allow customers to further customize their purchases
(for example, specify engravings).
You may make special offers or even provide gift vouchers to your store
with Smart Coupons ($99).
You can utilize dynamic, adjustable rates by creating an infinite number of
pricing "rules" using Dynamic Pricing ($129).
You can take appointments through your store with WooCommerce Bookings
($249).
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