3 Great Apps’ Project That Failed!
No one wishes to be
unsuccessful, right? Failure is one of
the worst things that can happen to a company, an idea, a successful person.
However, failure has a substantial educative function. You must be thinking why
I am talking about failure today. It is just because today I have come up with
some of the biggest failures in the app industry.
Mobile application
development is a thing that has become a topic of discussion for all. From a
startup to big enterprises, everyone is taking advantage of these apps to grow
their business with an exponential rate. However, not every app can bring a
positive outcome for your business. It is just because there are chances that
your app has to face failure. A nightmare for you! Let’s explore some key
reasons behind the failure of an app:
- A
Weakly Build Mobile App Approach
- Incompatible
With An Accessible Business Tactic
- Blowing
the financial plan
- Device
compatibility
- Awful
user experience
- Poor
or no marketing
- Neglecting the Competition
Examples of Failed Mobile Apps’
- Everpix
In spite of the fact
that it was a good project, users didn’t accept it. In the year of 2012,
Everpix had around 55,000 active users, but by 2013, they shut down. Do you
why? First, because the entire team required everything right. However, suitable applications don’t come
inexpensively. Verge, who was responsible for the bankruptcy analysis, said
that $1.4 M out of $2.3 M raised was used on employees. Second, the
organization didn’t trade its product. They get entirely dependent on the app,
but there was unable to bring much profit for them.
- Yik Yak
When designed, mobile app developers
were very confident about the app. Built as an unidentified network, the mobile
app became quite well-liked amongst the schools’ and colleges’ attendants.
Introduced in the year of 2013, Yik Yak had got about $75M in investment. In
the year, 2014, the marketplace of Yik Yak was roughly $400 million.
As we know, for such
apps struggling with cyberbullying and threats is quite critical, and this has
become the reason behind the fall of Yik Yak. The resolution to the problems
was never realized. That made several users uninstall Yik Yak. The introduction
of the 2016 year, revealed devastating propensity, downloads’ number dropped
radically by 75 percent in a year.
- Auctionata
Online, live-streamed
public sales could have transformed the world of trading collectibles, as well
as fine arts. This ambitious project was developed in order to draw better
spectators to art auctions by offering the bidding hype with the devices. The
initial efforts at broadcasting events proved futile to assemble the
predictable level, restricted by sluggish broadband speeds, bad customer
service, issues with online transactions and delivery fears. With approximately
$96 million utilized since its introduction in 2012, Auctionata closed down in
Feb 2017 subsequent to experiencing critical financial problems.
- Hailo
Hailo was an app that
was designed to get a taxi via your device. The amount of $100 million is
invested while developing a project, and by Oct 2014, they were bankrupt.
At the time e-taxi
got approved in NYC, businesses like Uber were hugely competing to overcome the
marketplace of Big Apple. The Hailo accessed to triumph that competition via
providing high-quality prices for yellow taxis. Unluckily, for Hailo, Uber had
enormous plans for the entire market, not only the premium segment. Uber was
capable of offering even better fares and triumph the price race.
- Google Wave
When Google declared Wave,
the service was thought to be an association software that would have traits like
blogging, email, wikis, instant messaging, multimedia management, & document
sharing. It was planned as a utility that would perk up interaction, as well as
work between coworkers. By this, workers could lift their productivity since it
would become more accessible for groups to talk about an existing project and
share essential documents. In spite of all the publicity, Google Wave proved to
be futile & the service was poised after six months of its declaration. It
was after 6,000 developers had functioned on it & 100,000 users had attempted
for it. What could have originated an application backed by the enormous Google
to fail?
Many reasons led to
Google Wave failing. It combined a lot of services that were by now in
continuation, but these services in Google Wave were more inferior to
personality platforms that provided each of these services.
- Auctionata
The Berlin-based art &
luxury goods company was an online sale service that permitted users to propose
artworks. It was begun in 2012. Regardless of having around $100M in venture
capital, the corporation didn’t endure because of a figure of significant
reasons. One of the significant issues the organization had was attempting to take
action against its service users. There was news of business violations by Alexander
Zacke, the then CEO, in March 2016.
Metrics
You Should Focus on To be Successful
There are moderately
some success metrics that are required to be regulated to determine the functionality
of your app. These metrics can be
divided into four different categories:
1. App Launch Metrics or General Marketing
- landing
page, Website, or microsite traffic
- landing
page domain authority, Website, or microsite
- landing
page, microsite, Website, or content backlinks
- Social
media engagement & vitality
- Product
mentions and Brand
- Email
subscriber enlargement
- Social
media audience expansion
- Email
actions and involvement (unsubscribes, opens, click-throughs)
2. User Acquisition Metrics
- Boost
Daily Active Users (DAUs)
- Amplify
Monthly Active Users (MAUs)
- Raise
Daily Sessions per DAU
- Reduce
churn rate
- Increase
retention rate
3. User Action Metrics
- Increase
sessions
- Increase
conversions
- Reduce
session intervals
- Feature
use/in-app engagement
- 4.
Business Metrics
- Increase
in revenue
- Reduce
cost per acquisition
- Increase
conversions
- Enhance
lifetime value
- Upsell
products
- Diminish
abandonment rates
- Product
reviews
Final
Thoughts
Mobile apps rise and
fall; however, the experience gained via multiple failures can assist in making
your mobile app another success story. In case you are going to invest in
developing a business app in Australia to make your business accessible, then
get in touch with Fluper. They have core expertise in Android and iOS app development
with flawless working.
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