Custom Popcorn Boxes: Benefits and Unique Ideas to Create Them
Charles Creators is the man behind popcorn boxes. His design
was simple but effective and laid the foundation for modern-day popcorn boxes.
Little did he know in 1906, that his design would become a multi-million-dollar
industry in the form of custom
popcorn boxes wholesale.
Custom popcorn boxes are in vogue nowadays. Popcorn brands
put in a lot of effort while designing their boxes. Some often opine that using
custom boxes increases the price, but those who have tested them know that they
bring a lot of profits.
This guide explains some of the benefits of custom popcorn
boxes and also presents some unique ideas for brands to capitalize on.
Benefits of Using Custom Popcorn Boxes
Get Competitive Edge
There are countless popcorn shops in each American
neighborhood. The fact that Americans eat over 14 million quarts of popcorn,
amounting to $2 billion annually, is enough to gauge the competition in the
market. With tens of shops in one area offering almost the same flavors, custom
popcorn boxes can help you stand out from the rest. By creating unique designs
and marketing your popcorn in those boxes, you can increase brand attraction.
Effective Marketing Tool
Suppose a customer buys popcorn from your shop and moves
around 1 mile on foot. The mile your customer walks while munching on your
popcorn is not just a random walk. It is a marketing walk. Every person who
looks at him and the people he interacts with will notice your brand. The
conclusion here is simple: if your popcorn is in a plain box, no one will ever
know about your brand. However, if they are in a custom box, you are bound to
create an impression in the minds of a lot of people. These people, when they
see your shop, will definitely stop and try your popcorn.
You can use the space on the box to print your logo, brand
message, special offers, or QR code that directs buyers to your social media
platforms.
Event Branding
Popcorn are a staple for movie nights, sports, festivals,
and other fun-filled events. By using custom popcorn boxes, businesses can take
event branding to the next level. For example, a popcorn shop at a movie
theater can advertise upcoming movies and special offers on their popcorn.
Cost-Effective
Using special boxes for popcorn will increase the price a
bit, but it brings a positive return on investment. Even if you aren’t a fan of
custom packaging, it is worth giving it a try. These boxes also serve as an
effective marketing tool and increase brand reach. The number of businesses
using custom packaging is growing rapidly. Moreover, the value of the custom
packaging industry in the USA has gone up to 42 billion dollars in recent
years. All these facts clarify that custom packaging is a win-win situation.
Eco-friendly Option
The number of people preferring eco-friendly boxes is
increasing day by day. Brands can utilize this to target these consumers. It
also shows the brand’s commitment to sustainability through eco-friendly
business practices.
Variety of Sizes
Custom popcorn boxes are available in a variety of sizes,
catering to different customers. You can use this to market your brand’s
message across all of your offerings.
Different and Unique Ideas for Custom Popcorn Boxes
There is no shortage of designs when it comes to popcorn
boxes. You can print anything you like. Here are some unique ideas for your
brand.
Marketing Focused Popcorn Boxes – Superb Marketing Opportunity
As already discussed, popcorn boxes printed with your
brand’s logo, colors, or message can serve as an effective marketing tool. It
is a great idea for brands looking to increase customer reach organically.
Cartoon Themed Popcorn Boxes – Ideal for the Little Ones
All children love popcorn. You can print famous cartoons,
comic book characters, or action figures. When popcorn is combined with these
beautiful boxes, you can easily increase your popularity among the little ones.
We all know how stubborn kids can be when they love something. Use this to your
advantage by providing tasty popcorn in an unforgettable box.
Super Heroes Popcorn Boxes – Best for Marvel and DC Fans
Marvel and DC superhero characters are famous among all age
groups and genders. Iron Man, Hulk, Captain America, Superman, Wonder Woman,
and Wolverine are some of the most famous. A box with these characters is
definitely going to trigger popcorn cravings among the eaters.
Heart Shaped Popcorn Boxes – Perfect for Love Bids
What’s more romantic than a movie night as a date? Amp up
your brand’s popcorn game by introducing special heart shaped popcorn boxes for
the love birds. It can be an interesting step-up for Valentine’s Day as well.
Flavor Themed Popcorn Boxes – Best for Taste Specific Consumers
There are tens of flavors in popcorn. The loyalty for
favorite flavors among consumers is huge. So much that buyers prefer to have
popcorn in specialized boxes. Brands can take benefit of this and get
flavor-specific boxes to target this specific segment of buyers.
Die-Cut Popcorn Boxes – Interactive Design
You can have special die-cut boxes that will increase user
interaction while eating popcorn. Such boxes let the consumer know how much
popcorn are left inside the box and make it easy to grab popcorn without
spilling.
Mini Popcorn Boxes – Ultimate Option for Parties and Events
Are you planning a big party that has popcorn on the menu?
Use tailor-made mini popcorn boxes with your name or dates of the event printed
on the box. For example, you can print your child’s name and birth date if it
is a birth day. Personalized boxes
are also a great idea for wedding receptions.
Final Words
Custom popcorn boxes can spike a brand’s sales and increase
revenues. Various popcorn sellers are now focusing on special and unique boxes
to create diversity and gain a competitive edge. It is high time that you start
using these boxes and increase your product’s worth.
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